DSP Archives

What is the “Incrementality” of Amazon DSP? From Guesswork to Measurable Impact

By Pat Petriello | October 30, 2025

✍️ About the Author: Pat Petriello is the Director of Retail Marketplace Strategy at Acadia When this article was first written in 2024, advertisers faced a persistent challenge: proving…

OLV: The Hidden Gem of Your Marketing Mix

By Ross Walker | September 11, 2025

If you’ve been running Amazon ads for more than a few quarters, you’ve probably felt the squeeze. Sponsored Products are more expensive than ever. Sponsored Brands and Streaming TV have…

Amazon DSP 2.0: The New Approach for Sustainable Growth on Amazon

By Pat Petriello | August 13, 2025

✍️ About the Author: Pat Petriello is the Director of Retail Marketplace Strategy at Acadia and a Thought Leader in the eCommerce space. Most brands are still treating Amazon DSP…

The Amazon DSP Playbook: Advanced Tactics for Maximum Growth

By Pat Petriello | May 22, 2025

✍️ About the Author: Pat Petriello is the Director of Retail Marketplace Strategy at Acadia and a Thought Leader in the eCommerce space. – – – Much has changed in the…

How “Non-endemic” Brands Can Tap Into Amazon’s DSP Advertising Platform to Reach a Highly Targeted Audience

By Kiri Masters | September 14, 2023

Amazon DSP advertising… it’s not just for brands who sell physical items on Amazon.com. If you watched Thursday Night Football last year, you would have noticed all kinds of “non-endemic”…

In the Doldrums? How to Push Ahead with Amazon DSP Advertising

By Eva Tomic | June 29, 2023

Eva Tomic is a Retail Media Manager. Sales slogs can happen to any brand. Even if you’re clocking steady revenue day in and day out on Amazon, it can feel…

5 Myths About Amazon DSP

By Emily Ostrander | November 17, 2022

Emily Ostrander, PPC Manager at Bobsled (Acadia?), shares 5 myths about Amazon DSP and why she thinks they’re wrong – why you should invest in DSP, how it works, who can benefit from it, and more.

I Thought Sponsored Display Ads Were a Waste of Time, Here’s Why I Was Wrong

By Juan Munoz | September 15, 2022

Bobsled’s PPC Specialist Juan Munoz shares why he changed his opinion on Sponsored Display Ads and how to use it best to increase your brand’s sales.

Debate: Ramp Up Amazon Ad Spend Ahead of Prime Day, or Go Dark?

By Damiano Ciarrocchi | July 7, 2022

How to prepare for Prime Day 2022? Should you ramp up your ad spend? The debate is on and Bobsled has answers. By Damiano Ciarrocchi, Amazon ads expert

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