All articles written by: Kiri Masters
Kiri Masters, Head of Retail Marketplace Strategy at Acadia, was featured in a recent article from mediavillage.com. Kiri will be speaking at the ANA Media Conference. She was recently recognized…
Acadia is thrilled to announce that Kiri Masters, Head of Retail Media Marketplace Strategy at Acadia, has been honored with the prestigious 2024 Top Retail Experts award by RETHINK Retail…
Kiri Masters, Head of Retail Marketplace Strategy at Acadia, was featured in a recent article from Modern Retail. In this article, Kiri explores the decision-making process for brand executives choosing…
Kiri Masters, Head of Retail Marketplace Strategy at Acadia, is quoted in Vogue Business on October 19, 2023. Kiri Masters questions the impact of Amazon Inspire, stating, “I don’t get it.…
Walmart is becoming an enticing growth opportunity for many brands who sell on Amazon. Walmart has been aggressively growing its marketplace capabilities including advertising improvements, rich product pages, and its…
2023 was the 2nd Prime event that Amazon has hosted in the fall, in addition to a summertime Prime Day event – Prime Big Deal Days. This week – like…
Kiri Masters, Head of Retail Marketplace Strategy at Acadia, is quoted in Modern Retail on October 5, 2023. Kiri shares how Amazon is very secretive about how its prices Premium…
This is a summary of an interview from the Ecommerce Braintrust podcast. Kiri Masters, Acadia’s head of retail strategy, speaks with Ben Galvin, Vice President of Sales, National Accounts at…
Amazon DSP advertising… it’s not just for brands who sell physical items on Amazon.com. If you watched Thursday Night Football last year, you would have noticed all kinds of “non-endemic”…