Posts by Kiri Masters
Aligning Sales and Marketing Orgs to Prepare for an Ecomm Future
This is a summary of an interview from the Ecommerce Braintrust podcast. Kiri Masters, Acadia’s head of retail strategy, speaks with Ben Galvin, Vice President of Sales, National Accounts at…
Read MoreHow “Non-endemic” Brands Can Tap Into Amazon’s DSP Advertising Platform to Reach a Highly Targeted Audience
Amazon DSP advertising… it’s not just for brands who sell physical items on Amazon.com. If you watched Thursday Night Football last year, you would have noticed all kinds of “non-endemic”…
Read MoreTwo Ways Amazon Is Making It Harder For Smaller Brands To Succeed – And What To Do Now
Kiri Masters is the Head of Retail Strategy at Acadia. Amazon wants to be the everything store, and while that path is paved with the hundreds of thousands of small…
Read MoreRetail Media Networks—everything Ad Buyers And Sellers Need To Know About The $125 Billion Trend
Kiri Masters, head of retail strategy at Acadia, is quoted in Ad Age on August 15, 2023, where Acadia’s original analysis of retail media network launches is also cited. In…
Read MoreYes, it’s August. But peak season prep starts now
Kiri Masters is the Head of Retail Strategy at Acadia The peak shopping season has morphed and molded into a new shape: one that’s longer, lumpier, and in some sense…
Read MoreAI on Amazon: how brands can prepare to index their products in AI chat results
Job postings on Amazon’s website earlier this year show that Amazon has plans to add generative AI to its shopping experience. “We’re working to improve shopping on Amazon using the…
Read MoreNew and Exciting Ways to Leverage Brand and Product Content on Amazon
For brands that sell products on Amazon, content on product detail pages (PDPs) is one way to stand out. But it takes a lot of effort and investment to create…
Read MoreRandom Factory Brands
Random Factory Brands (RFBs) are not the familiar brands on your NPD or Dunnhumby report. They are random, factory-direct brands that aren’t sold anywhere else. And they’re coming for you.…
Read MoreIn It To Win It
How Amazon is pay-to-play for brands, why that matters, and what to do to win
We launched this research in October 2022, based on the question: “How Amazon is pay-to-play for brands, why that matters, and what to do to win?”.
This 12-page research report includes a framework to understand whether your brand needs more or less advertising investment relative to peers, the “Sponsorship Lift Matrix”
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