Random Factory Brands

Random Factory Brands (RFBs) are not the familiar brands on your NPD or Dunnhumby report. They are random, factory-direct brands that aren’t sold anywhere else. And they’re coming for you.…

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In It To Win It

How Amazon is pay-to-play for brands, why that matters, and what to do to win

We launched this research in October 2022, based on the question: “How Amazon is pay-to-play for brands, why that matters, and what to do to win?”.

This 12-page research report includes a framework to understand whether your brand needs more or less advertising investment relative to peers, the “Sponsorship Lift Matrix”

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