Kiri Masters, Head of Retail Marketplace Strategy at Acadia, was featured in a recent article from Modern Retail.
In this article, Kiri explores the decision-making process for brand executives choosing between operating as a first-party vendor (1P) or a third-party seller (3P) on Amazon. Kiri highlights the challenging power dynamic under the 1P model, describing it as a “David versus Goliath power dynamic” situation. She emphasizes the lack of transparency in Amazon's pricing structure for 1P brands, creating difficulties in negotiations compared to the more equitable and public cost structures for 3P sellers.
Read the full article: "Amazon Briefing: The case for and against selling through 1P" in Modern Retail, published on December 7, 2023.