In today's blog, we unravel the top 5 digital marketing insights of 2023, shaping the online landscape. We dive into the impact, winners, and losers of Google's March 2023 Core Algorithm Update with Scott Walldren, Acadia's head of SEO. Elevate your eCommerce SEO with a comprehensive perspective on Google Merchant Center and discover the eight-step process to build an effective Customer Data Platform (CDP) with insights from Seth Hirsch, head of Analytics. Explore the future of marketing with AI and learn how to index your brand for optimal interactions. Uncover the transformative world of Customer Data Platforms with our guide by Seth Hirsch, exploring crucial functions and adapting to privacy changes. Join us on this journey through the top 5 digital marketing blogs of 2023 for actionable strategies and insights.
1. What You Need to Know About Google’s March Core Update
— Originally posted on April 6, 2023
Stay ahead in the digital landscape with insights on Google's March 2023 Core Algorithm Update. Join Scott Walldren, Acadia's head of SEO, as he unpacks the impact, winners, losers, and actionable steps to adapt and thrive in the evolving SEO landscape.
2. Guide to Google Merchant Center - An SEO Perspective
— Originally posted on July 20, 2023
Elevate your eCommerce SEO with insights from Acadia’s head of SEO Scott Walldren's guide on Google Merchant Center. Learn to optimize product data, enhance images, and maintain SEO consistency for increased visibility and sales.
3. How to Build an Effective Customer Data Platform (CDP)
— Originally posted on March 2, 2023
Unlock the potential of Customer Data Platforms with insights from Acadia’s head of Analytics, Seth Hirsch's guide. Learn the 8-step process to build a composable CDP tailored to your brand's needs. Explore cost-effective approaches, tools like Snowflake, and hiring strategies for optimal results.
4. How To Index Your Brand In AI Using Traditional SEO
- Originally posted on August 10, 2023
Dive into the future of marketing with AI as a channel. In this guide, we explain how to optimize your brand for conversational AI models like chatGPT, Bard, and Bing. Explore the influence of knowledge graphs, the importance of reputation management, leveraging authoritative media sources, and technical optimization for effective AI-driven interactions.
5. What Is a CDP? Intro to Customer Data Platforms
— Originally posted on February 22, 2023
Explore the world of Customer Data Platforms (CDPs) with Acadia's guide by head of Analytics, Seth Hirsch. Learn what a CDP is, its crucial functions, and how it transforms your understanding of customer journeys. Uncover the impact of privacy changes on CDPs and discover a cost-effective, unbundled approach—composable CDP—to tailor your data management needs.