Amazon Wants Shoppers to Post Influencer-Style Content

Kiri Masters, Head of Retail Marketplace Strategy at Acadia, is quoted in Vogue Business on October 19, 2023.

Kiri Masters questions the impact of Amazon Inspire, stating, "I don’t get it. I don’t think any of our clients have seen anything meaningful coming from this either. To me, it's a real nothing-burger." The challenge lies in attracting social feed users to Amazon's shopping app without a formal incentive for user-generated content on Inspire.

Read the full article: “Amazon wants shoppers to post influencer-style content” in Vogue Business, published on October 19, 2023.

Kiri Masters