Posts by Damiano Ciarrocchi
Prepare for Prime Day 2025: A New Game Plan for Your Ad Strategy
🎧 On the go? Listen to this roundup in audio format. Prime Day 2025 isn’t about spending more — it’s about targeting smarter. Precision is the name of the game this…
Read MoreA Primer on the Kroger’s Retail Media Network, Kroger Precision Marketing
This article was initially published in January 2024. Since then we noted a few important advertising advancements for Kroger. Here’s what you should know: 1) Kroger Has Keywords Now Expand…
Read MoreA Primer on Advertising on the Chewy Retail Media Network
Acadia launched an advertising management capability for the Chewy retail media network in 2023, adding this platform to the roster of retail media networks we now support. (See: Acadia Launches Dedicated…
Read MoreDebate: Ramp Up Amazon Ad Spend Ahead of Prime Day, or Go Dark?
How to prepare for Prime Day 2022? Should you ramp up your ad spend? The debate is on and Bobsled has answers. By Damiano Ciarrocchi, Amazon ads expert
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