Damiano Ciarrocchi, Author at Acadia.io

Prepare for Prime Day 2025: A New Game Plan for Your Ad Strategy

By Damiano Ciarrocchi | May 14, 2025

🎧 On the go? Listen to this roundup in audio format. Prime Day 2025 isn’t about spending more — it’s about targeting smarter. Precision is the name of the game this…

A Primer on the Kroger’s Retail Media Network, Kroger Precision Marketing

By Damiano Ciarrocchi | April 10, 2025

This article was initially published in January 2024. Since then we noted a few important advertising advancements for Kroger. Here’s what you should know: 1) Kroger Has Keywords Now Expand…

A Primer on Advertising on the Chewy Retail Media Network

By Damiano Ciarrocchi | November 1, 2023

Acadia launched an advertising management capability for the Chewy retail media network in 2023, adding this platform to the roster of retail media networks we now support. (See: Acadia Launches Dedicated…

Debate: Ramp Up Amazon Ad Spend Ahead of Prime Day, or Go Dark?

By Damiano Ciarrocchi | July 7, 2022

How to prepare for Prime Day 2022? Should you ramp up your ad spend? The debate is on and Bobsled has answers. By Damiano Ciarrocchi, Amazon ads expert

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