All articles written by: Damiano Ciarrocchi

Omnichannel Budget Allocation in the Age of Retail-Agnostic Shoppers

By Damiano Ciarrocchi / September 25, 2025
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✍️ About the Authors: Ross Walker is the Retail Media Team Lead at Acadia. | Damiano Ciarrocchi is a Senior Retail Media Manager at Acadia. – – –    Retail…

Prepare for Prime Day 2025: A New Game Plan for Your Ad Strategy

By Damiano Ciarrocchi / May 14, 2025
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🎧 On the go? Listen to this roundup in audio format. Prime Day 2025 isn’t about spending more – it’s about targeting smarter. Precision is the name of the game this…

A Primer on the Kroger’s Retail Media Network, Kroger Precision Marketing

By Damiano Ciarrocchi / April 10, 2025
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This article was initially published in January 2024. Since then we noted a few important advertising advancements for Kroger. Here’s what you should know: 1) Kroger Has Keywords Now Expand…

A Primer on Advertising on the Chewy Retail Media Network

By Damiano Ciarrocchi / November 1, 2023
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Acadia launched an advertising management capability for the Chewy retail media network in 2023, adding this platform to the roster of retail media networks we now support. (See: Acadia Launches Dedicated…