Amazon Account Management
5 Myths About Amazon DSP
Emily Ostrander, PPC Manager at Bobsled (Acadia?), shares 5 myths about Amazon DSP and why she thinks they’re wrong – why you should invest in DSP, how it works, who can benefit from it, and more.
Read MoreWhy Amazon-Fluent Companies Outperform Peers by 16%
Kiri Masters is Head of Retail Marketplace Strategy at Bobsled, an Acadia company, and the Founder of Bobsled Marketing. Amazon is different to other retail channels. That is the under-statement…
Read MoreAmazon Prime Day 2022 – The Results
Prime Day 2022 recap is here! How does your brand’s Prime Day performance compare? Read on to find out!
Read MoreDebate: Ramp Up Amazon Ad Spend Ahead of Prime Day, or Go Dark?
How to prepare for Prime Day 2022? Should you ramp up your ad spend? The debate is on and Bobsled has answers. By Damiano Ciarrocchi, Amazon ads expert
Read More5 Mistakes Brands Make In Their Prime Day Prep
Gary Hammerschlag, Amazon Expert and Team Lead at Bobsled, Breakdowns Top 5 Mistakes To Avoid Which Are Made By Brands During Amazon Prime Day Prep.
Read MoreHere’s How Our Clients Are Getting Ready for Prime Day 2022
Breakdown of Prime Day 2022 and the results of the Bobsled poll, and a look at how our clients are generally approaching Amazon Prime Day this year.
Read More4 Things We Know About Amazon Prime Day 2022
Kiri Masters is Head of Retail Marketplace Strategy at Bobsled, an Acadia company, and the Founder of Bobsled Marketing. This article was originally published on Forbes.com as ‘What We Know About Amazon…
Read More22% Of Brands Are Unhappy With How They Allocate Their Retail Media Budget. But There’s a Better Way
Retail media networks (RMNs) are an exciting place to run ads, because of the valuable first-party data that retailers have about their customers.
Read MoreAmazon DSP 201: The Updated Guide to Understanding Amazon’s Demand-side Platform
The updated Amazon DSP Guide from Bobsled’s PPC expert. Amazon DSP has seen a fair number of changes in the last two years.
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