Tom Crosthwaite, Author at Acadia.io

Same Product, Different Packaging – Amazon Troubleshooting Guide for Brands

By Tom Crosthwaite | August 29, 2024

Getting on the wrong side of Amazon’s terms of service can drastically impact your ecommerce revenue. One specific area of contention surrounds product packaging.

Amazon Account Under Review – Recovery Guide

By Tom Crosthwaite | May 9, 2024

We’ve outlined how account suspensions happen, the ramifications of losing selling privileges and what to do in the case of an ‘Account Under Review’ emergency.

Navigating DTC Alongside Online Marketplaces (Amazon, Walmart, Instacart)

By Tom Crosthwaite | August 17, 2021

Navigating the relationship between DTC and online marketplaces is a difficult undertaking, but with the right approach, you carve out a successful path in today’s fragmented omnichannel retail landscape.

Amazon Brand Referral Program – How It Works

By Tom Crosthwaite | August 12, 2021

Brands looking for success and longevity on the Amazon marketplace need to get serious about obtaining qualified external shoppers. And with the new Brand Referral Program, Amazon is making this type of traffic acquisition method more cost-effective.

The 4 Profitability Drivers Across the Digital Shelf

By Tom Crosthwaite | August 10, 2021

Profitability! Undoubtedly one of the biggest issues for those selling their products online. The proliferation of omnichannel shopping has further complicated matters, and brands are struggling to figure out how to turn a profit across each channel.

Amazon Marketing 101: Video, Posts, Live, Email, Store & A+ Content

By Tom Crosthwaite | July 29, 2021

If you aren’t trying to elevate your business on Amazon, you’re not gonna make it. So how do you get your products noticed in an overcrowded market?

Full Service Retail Media

Full-service e-commerce advertising and optimization across Amazon, Instacart, Walmart and Target.

Amazon Solutions

A dedicated partner to accelerate growth and profitability in your Amazon Advertising.

Other Retail Media Solutions

Full-service e-commerce advertising and optimization across Instacart, Walmart, Target, Kroger, UB Media, and Chewy.

We are a trusted growth agency that delivers results via technology, digital media, retail marketplace & analytics expertise to help brands and companies out-flank their competition.

Analytics & Business Intelligence

Marketing Analytics and Intelligence Services, when done right, has the potential to unlock true value for your brand. To get there, you not only need expertise in how to pull data—you also need a plan for how to use it.

Reporting Capabilities

Measuring what matters means finding the right type of measurement for the moment. Learn what we’re capable of and how we do it.

Measurement Philosophy

We believe that brands should be able to own their data, that measurement is more accessible than it has ever been, and in partnering with best-in-class suppliers.

We are a trusted growth agency that delivers results via technology, digital media, retail marketplace & analytics expertise to help brands and companies out-flank their competition.

Paid Media

Media planning, buying and optimization that drives acquisition and consideration across search, paid social, video, audio, podcasts, programmatic and more.

Analytics & BI

Marketing Analytics and Intelligence Services, when done right, has the potential to unlock true value for your brand. To get there, you not only need expertise in how to pull data—you also need a plan for how to use it.

Retail Media

Full-service e-commerce advertising and optimization across Amazon, Instacart, Walmart and Target.

Conversion Rate Optimization (CRO)

If you’re spending to get traffic, you better make sure you’re converting it. Increase website and marketplace sales through testing, UX, and more.

Performance Creative

We are creatives at our core, and every strategic idea comes with the ability to execute performance optimized content in-house.

Influencer Marketing

Our performance-driven Influencer Marketing team allows brands to build authentic connections with their audience while yielding real business results.

We are a trusted growth agency that delivers results via technology, digital media, retail marketplace & analytics expertise to help brands and companies out-flank their competition.

Organic Social

We blend the right content with the right media at the right time to maximize campaign reach and help you strategize powerful holistic strategies.

Influencer Marketing

Our performance-driven Influencer Marketing team allows brands to build authentic connections with their audience while yielding real business results.

Performance Creative

We are creatives at our core, and every strategic idea comes with the ability to execute performance optimized content in-house.

We are a trusted growth agency that delivers results via technology, digital media, retail marketplace & analytics expertise to help brands and companies out-flank their competition.

Search Engine Optimization (SEO)

Search Engine Optimization is having a moment. There are more places than ever to have your brand and company discovered.

Conversion Rate Optimization (CRO)

If you’re spending to get traffic, you better make sure you’re converting it. Increase website and marketplace sales through testing, UX, and more.

We are a trusted growth agency that delivers results via technology, digital media, retail marketplace & analytics expertise to help brands and companies out-flank their competition.

Multi-Location

Multi-location marketing means you likely are dealing with many complex challenges. We help brands solve the complex challenges of Omni-channel measurement, urban and suburban markets, franchise needs and more.

Beauty

The beauty category is competitive with brands constantly vying for market share and awareness. We experienced growing beauty brands across all channels including: paid media, content and creative, retail marketplaces, social media and more.

Pets

Pet owners want the best for their pets and are willing to spend for the best. Find the most loyal customers across all the marketplaces they use.

Restaurants

Whether your goal is dine-in or take out growth we can help create a unique brand voice, identify and segment your key customers, and manage media to reach your growth goals.

Apparel

Today’s shopping journey is complex. The apparel brands who win online are those who can consistently drive discovery and purchases in all relevant channels.

CPG

Win your fair share of demand across all available marketplaces. We experienced growing CPG brands across all channels including: paid media, content and creative, retail marketplaces, social media and more.

Health & Wellness

The health & wellness categories are competitive with brands constantly vying for market share and awareness. We’re HIPAA compliant and ready to help your brand grow.

B2B

Acadia specializes in accountable media driven by a targetable mindset where every dollar reaches its full potential. Our teams aren’t siloed, connecting Search, Social, Audio, Video, Retail, E-Commerce, and more to make the most impact from every angle.

Our Company

About Us

The origin story of Acadia—where we came from, and why we’re here.

Careers

Embark on a journey of innovation, collaboration, and personal growth.

Team

We are incredibly passionate about the Mission at Acadia to be a trusted growth partner working with energetic passionate team members.

Case Studies

All customer success stories

We demonstrate success by helping exceeding our client’s expectations. Read more on how we’ve impacted noteworthy brands globally.

We are a trusted growth agency that delivers results via technology, digital media, retail marketplace & analytics expertise to help brands and companies out-flank their competition.

Resources

Our Blog

Full-service e-commerce advertising and optimization across Amazon, Instacart, Walmart and Target.

Acadia in the News

Full-service e-commerce advertising and optimization across Amazon, Instacart, Walmart and Target.

Resources + Research

Full-service e-commerce advertising and optimization across Amazon, Instacart, Walmart and Target.

Events

Join us at our next virtual or in-person event and stay ahead of the curve.

Ecommerce Braintrust

Ecommerce Braintrust