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Posts by Tom Crosthwaite

Navigating DTC Alongside Online Marketplaces (Amazon, Walmart, Instacart)

By Tom Crosthwaite | August 17, 2021

Navigating the relationship between DTC and online marketplaces is a difficult undertaking, but with the right approach, you carve out a successful path in today’s fragmented omnichannel retail landscape. 

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Amazon Brand Referral Program – How It Works

By Tom Crosthwaite | August 12, 2021

Brands looking for success and longevity on the Amazon marketplace need to get serious about obtaining qualified external shoppers. And with the new Brand Referral Program, Amazon is making this type of traffic acquisition method more cost-effective.

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The 4 Profitability Drivers Across the Digital Shelf

By Tom Crosthwaite | August 10, 2021

Profitability! Undoubtedly one of the biggest issues for those selling their products online. The proliferation of omnichannel shopping has further complicated matters, and brands are struggling to figure out how to turn a profit across each channel.

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Amazon Marketing 101: Video, Posts, Live, Email, Store & A+ Content

By Tom Crosthwaite | July 29, 2021

If you aren’t trying to elevate your business on Amazon, you’re not gonna make it. So how do you get your products noticed in an overcrowded market?

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Amazon Business (B2B): How It Works and Growth Tips

By Tom Crosthwaite | July 27, 2021

Amazon Business (B2B) sales comprise between 1 and 15% of total revenue for Bobsled clients, regardless of the product category.

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All You Need To Know About Amazon Lightning Deals

By Tom Crosthwaite | July 13, 2021

Lightning Deals (LDs) can provide sellers and vendors with a much-needed spark. Many Bobsled clients implement LDs regularly to supercharge sales velocity and exposure.

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Amazon Flagged My Product As HAZMAT. What Now?

By Tom Crosthwaite | June 10, 2021

Have you read through the Seller Support forum and now find yourself even more confused about the subject of Amazon HAZMAT? Worry no more – this is the only article you need to help you overcome and prevent any unpleasant HAZMAT curveballs Amazon throws your way!

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Use Amazon DSP To Grow Offline Whole Foods Revenue

By Tom Crosthwaite | June 8, 2021

The Amazon Demand-Side Platform (DSP) has many applications. In a recent post, we explained how Amazon DSP can be used to direct shoppers to DTC websites.

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Amazon Posts Now Appearing Within Storefronts On Desktop

By Tom Crosthwaite | May 27, 2021

In this article, we’ve broken down the exact utility of Posts, what the latest update suggests for the future of the program, and how brands should be thinking about Instagram-esque content within the context of the Amazon marketplace.

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