Kroger Archives

A Primer on the Kroger’s Retail Media Network, Kroger Precision Marketing

By Damiano Ciarrocchi | April 10, 2025

This article was initially published in January 2024. Since then we noted a few important advertising advancements for Kroger. Here’s what you should know: 1) Kroger Has Keywords Now Expand…

Why Retailers Shouldn’t Charge Brands for Media Analytics

By Ross Walker and Damiano Ciarrocchi | April 17, 2024

https://acadia.io/wp-content/uploads/2024/04/Damiano-and-Ross-Hot-take.mp4 Amazon has inspired an entire industry to rethink the way it works, and full service digital marketing now means having a point of view on retail media measurement, not…

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