All articles written by: Ross Walker and Damiano Ciarrocchi

Why-Retailers-Shouldnt-Charge-Brands-for-Media-Analytics Ross Walker

Why Retailers Shouldn’t Charge Brands for Media Analytics

By Ross Walker and Damiano Ciarrocchi / April 17, 2024
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Amazon has inspired an entire industry to rethink the way it works. Its closest competitors, including Walmart, Target and Kroger, have borrowed from the Amazon playbook in order to try…