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Omnichannel Budget Allocation in the Age of Retail-Agnostic Shoppers

By Ross Walker | September 25, 2025

✍️ About the Authors: Ross Walker is the Retail Media Team Lead at Acadia. | Damiano Ciarrocchi is a Senior Retail Media Manager at Acadia. – – – Retail…

22% Of Brands Are Unhappy With How They Allocate Their Retail Media Budget. But There’s a Better Way

By Kiri Masters | May 26, 2022

Retail media networks (RMNs) are an exciting place to run ads, because of the valuable first-party data that retailers have about their customers.

Retail Media: A New Budget Allocation Model

By Team Acadia | May 5, 2022

Which channels are worth it? What channels will end up being a waste of time? What should be funded first?

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