All articles written by: Ross Walker

Some advertisers are doubling their Amazon spends at the expense of Meta and Google. Here’s what’s driving the change.

By Ross Walker / March 27, 2024
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In an article published March 12, 2024 in Business Insider, Acadia’s Retail Media Team Lead, Ross Walker, was quoted on how Amazon’s advertising-tech disruption challenges industry giants Google and Meta.…

Amazon Briefing: How Amazon Is Changing the Narrative Around Its Advertising Ecosystem

By Ross Walker / November 2, 2023
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Ross Walker, Senior Paid Media Manager at Acadia, was featured in a recent article from Modern Retail. Ross highlighted Amazon’s emphasis on video ad products and its evolving description, such as…

Why Digital Ad Platforms Are Ramping Up Their Full-Funnel Ad Strategies

By Ross Walker / September 27, 2023
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Ross Walker, Senior Paid Media Manager at Acadia, was featured in a recent article from Modern Retail. Ross gives his thoughts on why brands are drawn to Amazon’s new tools…

Retail ad prices for Walmart and Amazon have dipped while prices at Kroger and Instacart shot way up. Here’s what advertisers are paying today.

By Ross Walker / May 24, 2023
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Ross Walker, senior paid media manager at Acadia, said that the agency’s CPCs for Instacart increased 38% in the second quarter compared to the same time period last year. Walker…

What Does Custom Audience Creation Mean for Brands Using Amazon Marketing Cloud?

By Ross Walker / May 4, 2023
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Ross Walker is a Senior Retail Media Manager at Acadia The ability to create custom audiences was announced by Amazon on Monday this week, the latest in an escalating cadence…

Why you can’t just scale up your ad spend

By Ross Walker / February 8, 2023
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One of the most common misunderstandings I hear as a paid media manager working in an online media agency, centers on scaling up ad spend. Brands often come to me…

1P Data, Minimum Ad Spend: Answering Your Amazon Marketing Cloud FAQs

By Ross Walker / January 25, 2023
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If you use Amazon DSP for advertising, then Amazon Marketing Cloud (AMC) is one of the most important tools you might be overlooking. AMC can help you answer key questions…

3 Ways To Use Amazon DSP Advertising To Boost Prime Day Sales

By Ross Walker / June 16, 2022
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Ross Walker is a Senior PPC Manager at Bobsled Marketing. With Prime Day less than a month away, in fact, it was just announced that Prime Day will take place…

Amazon Marketing Cloud: How It Works And How To Use It

By Ross Walker / June 2, 2022
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Ross Walker breaks down Amazon Marketing Cloud and all the benefits it provides for your Amazon advertising strategy.