All articles written by: Ross Walker
In an article published March 12, 2024 in Business Insider, Acadia’s Retail Media Team Lead, Ross Walker, was quoted on how Amazon’s advertising-tech disruption challenges industry giants Google and Meta.…
Ross Walker, Senior Paid Media Manager at Acadia, was featured in a recent article from Modern Retail. Ross highlighted Amazon’s emphasis on video ad products and its evolving description, such as…
Ross Walker, Senior Paid Media Manager at Acadia, was featured in a recent article from Modern Retail. Ross gives his thoughts on why brands are drawn to Amazon’s new tools…
Ross Walker, senior paid media manager at Acadia, said that the agency’s CPCs for Instacart increased 38% in the second quarter compared to the same time period last year. Walker…
Ross Walker is a Senior Retail Media Manager at Acadia The ability to create custom audiences was announced by Amazon on Monday this week, the latest in an escalating cadence…
One of the most common misunderstandings I hear as a paid media manager working in an online media agency, centers on scaling up ad spend. Brands often come to me…
If you use Amazon DSP for advertising, then Amazon Marketing Cloud (AMC) is one of the most important tools you might be overlooking. AMC can help you answer key questions…
Ross Walker is a Senior PPC Manager at Bobsled Marketing. With Prime Day less than a month away, in fact, it was just announced that Prime Day will take place…
Ross Walker breaks down Amazon Marketing Cloud and all the benefits it provides for your Amazon advertising strategy.
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