Some advertisers are doubling their Amazon spends at the expense of Meta and Google. Here’s what’s driving the change.

Ross highlighted Amazon's growing advertising-tech ambitions and their impact on competitors like Google and Meta. He noted that Amazon is now effectively using its data to attract advertisers, offering advanced ad tools and knowledgeable sales representatives to help advertisers grow brand awareness. Walker emphasized that Amazon's efforts are paying off, as they successfully convince brands to allocate more of their ad budgets to Amazon's ad tech formats, ultimately challenging the dominance of Meta and Google in the advertising market.

Read the full article: "Some advertisers are doubling their Amazon spends at the expense of Meta and Google. Here's what's driving the change." in the Business Insider, published on March 12, 2024.