Ross Walker, Senior Paid Media Manager at Acadia, was featured in a recent article from Modern Retail. Ross gives his thoughts on why brands are drawn to Amazon’s new tools for advertising and what makes it one of the “best supply sources” for customer insights.
On the heels of Amazon’s announcement that it will be bringing ads to Prime Video, more and more platforms are positioning themselves as full-funnel platforms. Chasing the advertising dollars of brands that want to reach customers at multiple points throughout the buying cycle.
Read the full article: "Why Digital Ad Platforms Are Ramping Up Their Full-Funnel Ad Strategies" in Modern Retail, published on September 26, 2023.