Acadia is excited to announce that Acadia won an Audience Honor in Consumer Brand at the 16th annual Shorty Awards for our campaign with Orkin for Bug Week! The Audience Honor is awarded to a campaign in each category that had the highest number of public votes. This is the 2nd year that Acadia has won a Shorty Award. In 2022 Acadia won for our campaign with Vella Bioscience for our #StopFakingIt campaign.
“Orkin is such a wonderful brand because they have a 150+ year legacy but are always trying to appeal to up and coming generations of homeowners,” Paul Ersly, Acadia’s Head of Social Strategy had this to say on the honor. “So in planning this campaign, we got to take all of the expertise of that legacy but pair it with approachable and accessible content, especially on TikTok, where audiences want to be not only entertained but educated too.”
Partner and Head of Social shared the below update on LinkedIn:
You can read more about the Shorty Awards here.
@orkin Check out @twinsauce dancing to our #BugBeat for #BugWeek. Challenge your friends to give it a try and tag them below! #bugbeat #dance #dancechallenge #danceoff #orkindanceoff ♬ original sound - Orkin
@orkin Does Barbie secretly want to be an Orkin Pro? 😱✅ #Orkin #barbie #barbiemovie #Entomology #entomologist #bugs #nature #naturebarbie #margotrobbie #barbenhiemer #ryangosling #ken ♬ original sound - Orkin
