TikTok
DIGIDAY: A Marketer’s Guide to Navigating TikTok’s Uncertainty
Acadia’s Head of Social and Partner, Margot Dukes Eddy, was featured in a January 20th DIGIDAY article offering actionable insights to marketers navigating TikTok’s uncertainty. You can read her full…
Read MoreAcadia’s Head of Social and Partner in AdWeek: TikTok Ban Has Agencies Changing Social Tactics
Acadia’s Head of Social and Partner, Margot Dukes Eddy, was featured in a January 15th AdWeek article on the impending TikTok ban in the US. You can read her full…
Read MoreNavigating a Potential TikTok Ban: A Strategic POV and Recommendations for Brands
To friends, colleagues, clients, and my mom (!) who are very worried about the TikTok ban — I owe it to you to send out a POV and to share…
Read MoreTikTok Ban – What Will It Really Mean For Brands
While it’s still extremely uncertain whether a full TikTok ban will be coming in January 2025, at least one avenue of reprieve for the platform was cut off as a…
Read MoreWhy Every Mid-Market Marketer Needs to be Thinking About TikTok Now
I saw a statistic recently that consumers are watching more minutes of TikTok a week than they are Netflix. The following evening I proceeded to make myself into the perfect…
Read MoreHow Brands are Leveraging TikTok to Sell More on Amazon
At Bobsled, we have seen amazing results over the last couple of years from brands that have started experimenting with TikTok to sell more on Amazon.
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