Posts by Paula Ersly
What KPIs Matter for Social?
Imagine under every one of your brand’s Instagrams, it showed like count, comments – and the number of products sold directly from the post. Tracking ROI on every campaign would…
Read MoreHow AI Can Unlock – Not Override – Creativity – 5 Ways to Turn Generative AI into the Ultimate Assistant
Paula Ersly is a Head of Social Strategy at Acadia. Is ChatGPT a friend or foe? The AI tool has consumed the attention of companies eager to find out how…
Read MoreWhy Every Mid-Market Marketer Needs to be Thinking About TikTok Now
I saw a statistic recently that consumers are watching more minutes of TikTok a week than they are Netflix. The following evening I proceeded to make myself into the perfect…
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