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Posts by Paula Ersly

How AI Can Unlock – Not Override – Creativity – 5 Ways to Turn Generative AI into the Ultimate Assistant

By Paula Ersly | May 4, 2023

Paula Ersly is a Head of Social Strategy at Acadia. Is ChatGPT a friend or foe? The AI tool has consumed the attention of companies eager to find out how…

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Why Every Mid-Market Marketer Needs to be Thinking About TikTok Now

By Paula Ersly | October 4, 2022

I saw a statistic recently that consumers are watching more minutes of TikTok a week than they are Netflix. The following evening I proceeded to make myself into the perfect…

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