Marketers’ Relationship with Social Media? It’s Complicated

April 29, 2024 / Alan Carroll /

In an article published on April 26, 2024, in ANA, Acadia’s Director of Paid Media, Alan Carroll, was quoted.

Despite ongoing challenges for social media platforms, Alan highlights the continued importance of Meta for ad conversion rates, with Carroll noting that Meta's extensive data gives it an edge. Despite concerns over misinformation and other issues, he highlights Meta's cost-effectiveness and AI-powered targeting as key factors driving advertisers' continued investment.

"Meta is still the gorilla in social, and its massive dataset seems to give it the edge on the conversion rate front," states Alan Carroll, director of paid media at Acadia.

Read the full article: "Marketers' Relationship with Social Media? It's Complicated" in the ANA, published on on April 26, 2024.

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Alan Carroll