Google Archives

Google’s June 2025 Core Update: Different Game. Same Fundamentals

By Scott Walldren | July 9, 2025

Scott Walldren is the Head of SEO at Acadia Google just rolled out its June 2025 core update, and SEOs are diving into traffic drops and ranking shifts like it’s…

Beyond Rankings: 5 Google I/O 2025 AI Innovations Reshaping SEO Strategy

By Scott Walldren | May 21, 2025

Scott Walldren is the Head of SEO at Acadia Google just announced its most significant Search overhaul in years, and the implications for brands are substantial. This isn’t another algorithm…

Google Shopping AI: What Retailers Need to Know to Stay Competitive

By Team Acadia | November 21, 2024

Imagine you’re in a race, sprinting toward the finish line, but the course changes midway. One moment, you’re on a smooth track; the next, you’re hurdling over personalized search results,…

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