Creating a Back to Work SEO Strategy

How to Create an SEO Strategy to Get Back to Work With the world beginning to get back to some level of normalcy, so to should your business’ SEO strategy. A lot of things have changed in the short time frame, so it’s absolutely vital to revisit your SEO strategy so that you can properly…

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How To Use Google Maps in Your SEO Strategy

The commuter’s best friend may just be one of the best tools in your Local SEO tool belt. Many years before Google Maps became available, local businesses relied on billboards, ads placed in roadmaps, and sheer luck to bring in prospective customers. This might even seem barbaric to some modern internet dwellers. Nowadays, as GPS…

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How To Optimize Your Google Product Feed for Organic Listing

History of Google Shopping Realizing that many of the searches on Google had shopping intent, Google created Google Shopping in 2002, formerly known as Google Products Search and Froogle, to connect searches directly with products. Studies have shown that new customers using Google Shopping actions are 14% more valuable than those who do not use…

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Unnatural Backlinks: How To Know When To Disavow Links

Just like how you wouldn’t want your business to be associated with a deceptive, untrustworthy person in real life, you don’t want your business website to be linked to a low-trust, spammy site on the internet. Unfortunately, many companies are completely unaware of any of the sites, good or bad, that are linking to their…

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June 2019 Core Algorithm Update & Ranking Fluctuations

Google announced for the first time on June 3rd that it was rolling out a new core algorithm update on Twitter via Google SearchLiason. This was a broad update to many components of the algorithm and updated over a 5 day period. Ranking fluctuations took a few days to be seen across the board from…

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3 Things Your Business Can Do To Improve SEO Rankings

3 Things Your Business Can Do to Improve SEO Rankings Overall, improving your SEO ranking comes down to sound research, strong content, and a clear strategy. An experienced search marketing firm can help you analyze what people are searching for and develop an effective approach for engaging customers online. Do you run a small business…

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How To Use Existing Content To Increase Search Engine Rankings

Search Engine Optimization (SEO) is one of the most important ways to ensure your company’s website is visible to potential customers. Showing up at the top of search engine results pages drives traffic to your website. Where your website ranks on search engine result pages depends in part on the content on your website. Search…

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