Google’s Helpful Content Update: Prioritizing People-First Content

The Search giant is currently in the process of rolling out a new SEO ranking signal that focuses on prioritizing people-first content in their search results. They are calling this update the “Helpful Content Update” (super helpful title). We’ve all been there. We clicked a link drenched in the promise of being precisely what we…

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Quick Fixes To Win at Page Experience

Last year, Google announced a major Page Experience Update that would take effect in May of 2021. This update is all about creating a more positive experience for users by providing the most relevant information in the best possible way. Google defines page experience as “a set of signals that measure how users perceive the…

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Improving Your CTR Through SEO

On your SEO journey, you’re bound to run into several confusing scenarios. For example: Your website finally made it to the front page! Finally, after months of keyword research, UX optimization, and site health checkups, your business will start seeing traffic!  …Right? Unfortunately, this isn’t always the case. While SEO (or  Search Engine Optimization) best…

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Our Guide to Local SEO

As Google has gotten better and better at providing relevant results to its users, SEO for local businesses has gotten more and more important. The SEO approach that you take for, say, a client that provides an SaaS will to anyone that has access to the internet will inherently differ from a local mom and…

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SEO Is Dead! Fact or Fiction?

If you have been in the digital marketing industry for a little while, you may have heard some claims being made that “SEO is Dead”. There are over 5 billion searches on Google every day so why do some people make this claim?  The one constant that is guaranteed: CHANGE. Google is constantly evolving. Their…

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