SEO
Why AI Isn’t Recommending Your Brand
✍️ Scott Walldren is the Head of SEO at Acadia. Most brands looking at AI visibility dashboards are asking the wrong question. They want to know: Are we showing up?…
Read MoreWhy AI Systems Describe Your Brand Inconsistently (And How to Fix It)
✍️ Scott Walldren is the Head of SEO at Acadia. Most marketing teams focus on creating content. The bigger issue is whether existing signals actually align. – Your content strategy…
Read MoreWhat Apple’s Deal with Google Means for Your Brand
Scott Walldren is the Head of SEO at Acadia Apple and Google announced a multi-year partnership this week that will use Google’s Gemini models as the foundation for Apple’s AI…
Read MoreHow to Win Customers in the AI Search Era | AI Engine Optimization Guide for Marketers
About the Authors: ✍️ Scott Walldren is the Head of SEO at Acadia ✍️ Matt Rosenfeld is the President of CRUSH, an Acadia Company Summary: AI engines like ChatGPT, Claude,…
Read MoreHow 700 Million People Use ChatGPT
Scott Walldren is the Head of SEO at Acadia The first comprehensive study of ChatGPT usage contradicts much of what we have assumed about AI adoption. While executives debate automation…
Read MoreInstagram Indexing in 2025: How Can SEO and Social Media Work Together?
July 2025 will be remembered as the month SEO and social media finally stopped playing in separate sandboxes. Instagram has officially begun allowing search engines like Google to index public…
Read MoreAI Overviews as the New Discovery Vector: Positioning Your Brand in Generative Search Results
Remember when the biggest search shift was mobile-first indexing? We’re now facing something far more transformative. The search landscape of 2025 has fundamentally changed. Generative AI doesn’t just re-rank results—it…
Read MoreSEO in 2025: How Human Behavior Shapes Search Success
The Reality Check We could start with buzzy predictions about AI taking over search, but let’s talk about what we know: 63% of brands are seeing a positive impact from…
Read MoreGuide to B2B SEO: Strategies for Driving Traffic, Leads, and Growth – Part 2
This is part 2 of an ongoing series Guide to B2B SEO. Building Buyer Personas and Mapping the Sales Cycle to the SEO Customer Journey A successful B2B SEO strategy…
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