Google’s Helpful Content Update: Prioritizing People-First Content

The Search giant is currently in the process of rolling out a new SEO ranking signal that focuses on prioritizing people-first content in their search results. They are calling this update the “Helpful Content Update” (super helpful title). We’ve all been there. We clicked a link drenched in the promise of being precisely what we…

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What Is Google Analytics GA4 and How Should You Prepare for the Change?

Why is change a constant? As they say in Texas: “if it ain’t broke, don’t fix it.” Many marketers have used Google’s universal analytics for years and are now wondering why the change. Google explains some of the key differences between Universal Analytics and Google Analytics 4 as follows: “Google Analytics 4 (formerly known as…

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Quick Fixes To Win at Page Experience

Last year, Google announced a major Page Experience Update that would take effect in May of 2021. This update is all about creating a more positive experience for users by providing the most relevant information in the best possible way. Google defines page experience as “a set of signals that measure how users perceive the…

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What Is Passage Ranking?

Google Algorithm Updates The algorithms that Google uses to serve hyper-relevant results are complex and ever-changing. Updates to their algorithm are Google’s attempt to provide the best user experience possible, ensuring that queries are answered by only the best pages with the most relevant content. Google’s algorithm ranks sites to determine which ones are most…

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3 Common Reasons Why You Have a Failing SEO Strategy

Search engine optimization (SEO) seems simple enough, but in reality it’s a complex process that takes time, consistency, and the right expertise to achieve results. Quite often, small business owners experience frustration when their SEO strategy fails to deliver results. Why does this happen? How can you turn it around to achieve significant results? The…

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Creating a Back to Work SEO Strategy

How to Create an SEO Strategy to Get Back to Work With the world beginning to get back to some level of normalcy, so to should your business’ SEO strategy. A lot of things have changed in the short time frame, so it’s absolutely vital to revisit your SEO strategy so that you can properly…

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Improving Your CTR Through SEO

On your SEO journey, you’re bound to run into several confusing scenarios. For example: Your website finally made it to the front page! Finally, after months of keyword research, UX optimization, and site health checkups, your business will start seeing traffic!  …Right? Unfortunately, this isn’t always the case. While SEO (or  Search Engine Optimization) best…

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How To Write SEO Friendly Content: A Guide

There is certainly no shortage of consumable content these days. With an influx of blogs, podcasts, videos, articles, and more there are hundreds of different ways to get your questions answered, learn something new, or simply entertain yourself. Despite the abundance of it, however, content is more important than ever before. When it comes to…

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