SEO Archives

How to Win Customers in the AI Search Era | AI Engine Optimization Guide for Marketers

By Scott Walldren | November 12, 2025

About the Authors: ✍️ Scott Walldren is the Head of SEO at Acadia ✍️ Matt Rosenfeld is the President of CRUSH, an Acadia Company Summary: AI engines like ChatGPT, Claude,…

How 700 Million People Use ChatGPT

By Scott Walldren | October 2, 2025

Scott Walldren is the Head of SEO at Acadia The first comprehensive study of ChatGPT usage contradicts much of what we have assumed about AI adoption. While executives debate automation…

AI Overviews as the New Discovery Vector: Positioning Your Brand in Generative Search Results

By Scott Walldren | April 24, 2025

Remember when the biggest search shift was mobile-first indexing? We’re now facing something far more transformative. The search landscape of 2025 has fundamentally changed. Generative AI doesn’t just re-rank results—it…

SEO in 2025: How Human Behavior Shapes Search Success

By Scott Walldren | January 13, 2025

The Reality Check We could start with buzzy predictions about AI taking over search, but let’s talk about what we know: 63% of brands are seeing a positive impact from…

Guide to B2B SEO: Strategies for Driving Traffic, Leads, and Growth – Part 2

By Andrada Miia | October 10, 2024

This is part 2 of an ongoing series Guide to B2B SEO. Building Buyer Personas and Mapping the Sales Cycle to the SEO Customer Journey A successful B2B SEO strategy…

What’s a Google Business Profile, and Why Brands Need to Use It

By Scott Walldren | September 26, 2024

Retail is, at its core, a local industry. While we may spend time, effort and plenty of dollars perfecting brand websites, storefronts serve nearby communities and are essential touchpoints for…

Guide to B2B SEO: Strategies for Driving Traffic, Leads, and Growth – Part 1

By Team Acadia | September 19, 2024

This is part 1 of an ongoing series Guide to B2B SEO. Introduction to B2B SEO B2B SEO is a strategic process focused on driving organic traffic, generating leads, and…

Reddit Rising: What Brands & Marketers Need to Know About the Platform, Google’s Deal, and More

By Scott Walldren | August 29, 2024

Reddit has rapidly evolved from a niche forum to a significant player in shaping public opinion and influencing purchasing decisions. Google’s recent partnership with Reddit has only accelerated this trend,…

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