SEO
Anthropic Is Adding Watermarks to Claude Text. Here’s What Brands Need to Know.
✍️ Scott Walldren is the Head of SEO at Acadia. Anthropic is rolling out invisible watermarks in text generated by supported Claude models. The easy reaction is to treat that…
Read MoreWhat Google Says About Optimizing for AI Search (And What the Research Actually Shows)
✍️ Scott Walldren is the Head of SEO at Acadia. Google recently published official documentation naming the technical architecture behind AI Overviews and AI Mode. Separately, an independent analysis aggregated…
Read MoreWhere Challenger Brands Win in AI Search
✍️ Scott Walldren is the Head of SEO at Acadia. Earlier this year, I argued that AI systems don’t surface brands for being good. They surface brands for being obvious.…
Read MoreWhy AI Isn’t Recommending Your Brand
Scott Walldren is the Head of SEO at Acadia. Most brands looking at AI visibility dashboards are asking the wrong question. They want to know: Are we showing up? The…
Read MoreWhy AI Systems Describe Your Brand Inconsistently (And How to Fix It)
✍️ Scott Walldren is the Head of SEO at Acadia. Most marketing teams focus on creating content. The bigger issue is whether existing signals actually align. – Your content strategy…
Read MoreWhat Apple’s Deal with Google Means for Your Brand
Scott Walldren is the Head of SEO at Acadia Apple and Google announced a multi-year partnership this week that will use Google’s Gemini models as the foundation for Apple’s AI…
Read MoreHow to Win Customers in the AI Search Era | AI Engine Optimization Guide for Marketers
About the Authors: ✍️ Scott Walldren is the Head of SEO at Acadia ✍️ Matt Rosenfeld is the President of CRUSH, an Acadia Company Summary: AI engines like ChatGPT, Claude,…
Read MoreHow 700 Million People Use ChatGPT
Scott Walldren is the Head of SEO at Acadia The first comprehensive study of ChatGPT usage contradicts much of what we have assumed about AI adoption. While executives debate automation…
Read MoreInstagram Indexing in 2025: How Can SEO and Social Media Work Together?
July 2025 will be remembered as the month SEO and social media finally stopped playing in separate sandboxes. Instagram has officially begun allowing search engines like Google to index public…
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