New and Exciting Ways to Leverage Brand and Product Content on Amazon

For brands that sell products on Amazon, content on product detail pages (PDPs) is one way to stand out. But it takes a lot of effort and investment to create and deploy this content. Brands also don’t often know what is possible from a creative standpoint and it’s difficult to estimate a reliable ROI on investing in content improvements.

Stratably_ Amazon product and brand content

This slide deck was originally shared by Acadia’s Head of Retail Strategy, Kiri Masters, in a webinar with Stratably on July 19, 2023. The presentation includes:

  1. What is product & brand content on Amazon?
  2. Why is it important to invest?
  3. Why is ROI difficult to measure?
  4. What are some creative ideas for product content on Amazon?
  5. How to advocate for funding/resources

Download the slides now. You will also receive access to Acadia’s “Swipe File” of top-tier brand and product content examples.