Random Factory Brands

Random Factory Brands (RFBs) are not the familiar brands on your NPD or Dunnhumby report. They are random, factory-direct brands that aren't sold anywhere else. And they're coming for you.

Although many national brands write them off, consumers love them.

In this white paper, we delve into the rise of Random Factory Brands on Amazon and how they pose a unique threat to established brands. We explore their strategies, their impact on the market, and what brands can do to effectively compete against them.

You’ll also get these practical tools for your toolkit:

  1. Educating your team & executives on this phenomenon and why you need to change your definition of competition
  2. Metrics to track periodically, so you're not blindsided
  3. “Judo moves” to extract insights from RFBs and use their weaknesses against them