Acadia In the News
Kiri Masters, Head of Retail Marketplace Strategy at Acadia, was featured in a recent article from mediavillage.com. Kiri will be speaking at the ANA Media Conference. She was recently recognized in Ad Age 40 Under 40, and a Top Retail Influencer. She discusses her journey in the Retail Media space and emphasizes the rapid growth and dynamism in the industry. She highlights the importance of education and advocacy in the early days, and now, the…
Jared Belsky, CEO and Co-Founder at Acadia, was featured in a recent article from The Wall Street Journal. Jared Belsky, the co-founder and CEO of Acadia, was mentioned in the article for emphasizing the importance of Amazon Prime winning over nonendemic brands-those that don’t already sell products on Amazon-such as Mercedes, Chipotle, and Allstate, to ensure the success of its streaming ads. He highlights the challenge Amazon faces in convincing these brands to invest in…
We’re excited to announce that we’ve completed our SOC 2® assessment for a second consecutive year. The security of our customers’ data is paramount to our success and we’re always looking for ways to improve. The examination was conducted by Forv/S, a top accounting and consulting firm providing assurance services to clients throughout the US and globally. Acadia was assessed to ensure we had implemented the appropriate policies, processes, and controls to manage the identified…
We’re thrilled to announce that Academy Sports + Outdoors has chosen Acadia as its Agency of Record for customer analytics, a partnership that underscores Acadia’s strength in marketing analytics consulting and data-driven marketing solutions. Our mission to enhance Academy’s in-house data and analytics capabilities is a testament to our dedication as a data-driven marketing company, to not just meeting, but exceeding our clients’ expectations. Our unique approach involves integrating our data and analytics specialists within…
Acadia is thrilled to announce that Kiri Masters, Head of Retail Media Marketplace Strategy at Acadia, has been honored with the prestigious 2024 Top Retail Experts award by RETHINK Retail for the second year. Discover more about this honor here. This accolade is a testament to Kiri’s significant role in steering the retail industry’s future. Chosen from an impressive roster of over 400 nominees, Kiri is counted among an elite group of visionaries and leaders…
Acadia CEO, Jared Belsky, was recently featured among 80 top ad executives to predict 2024 marketing and advertising industry trends for AdAge. You can read a snippet of the article and Jared’s predictions below. The article can be read in its entirety on AdAge. 80 Ad Execs Predict 2024 Industry Trends Industry insiders polled by Ad Age forecast more AI disruption, economic woes and a tumultuous year with the US elections on the horizon More…
Acadia CEO Jared Belsky and head of Retail Marketplaces Strategy Kiri Masters contributed their perspectives in this Digiday article published on January 2, 2024. This is an excerpt from the original article. As more and more retailers open their data troves to find new ways to monetize them, digital media agencies (notably the holding companies) have scrambled to assemble commerce or retail media units to help clients navigate this path… One independent agency formed…
Acadia was featured in the latest collaboration between LiveRamp and Snowflake, showcased for its exceptional utilization of identity resolution and activation within the Snowflake Native App framework. Recognized for accelerating end-to-end pipelines while prioritizing data privacy, Acadia exemplifies innovation in the dynamic realm of data-driven marketing. Explore how Acadia’s strategic approach aligns seamlessly with industry-leading solutions in the complete article. A great read with contributions from Acadia’s own analytics lead, Seth Hirsch. Read the full…
Kiri Masters, Head of Retail Marketplace Strategy at Acadia, was featured in a recent article from Modern Retail. In this article, Kiri explores the decision-making process for brand executives choosing between operating as a first-party vendor (1P) or a third-party seller (3P) on Amazon. Kiri highlights the challenging power dynamic under the 1P model, describing it as a “David versus Goliath power dynamic” situation. She emphasizes the lack of transparency in Amazon’s pricing structure for…
Acadia is proud to announce we’ve be recognized as a winner in Inc.’s 2023 Best in Business list for Advertising. Acadia is one of 215 recognized in the fourth annual celebration of companies making the biggest impact on their communities, their industries, the environment, or society as a whole. Inc.’s Best in Business honorees don’t need to demonstrate record revenue. But they do need something perhaps even more unusual: the foresight, caring, and dedication to…
Ross Walker, Senior Paid Media Manager at Acadia, was featured in a recent article from Modern Retail. Ross highlighted Amazon’s emphasis on video ad products and its evolving description, such as changing “OTT” to “streaming TV.” According to Ross, the addition of Sponsored TV ads without a minimum spend requirement aims to democratize access, removing barriers for smaller brands. He sees this as a strategic move by Amazon to prove the value of streaming ads, leveraging…
Jared Belsky, CEO and Co-Founder at Acadia, was featured in a recent article from AdAge. Jared said he hasn’t been surprised by the acquisitions made by holding companies, including this one: “Holding companies have been a little behind on retail media and marketplace adoption,” Belsky said, even though “that’s how every chapter in digital has gone for the last 30 years. The old companies were slow [into] search. They bought their way into search. They…