Kiri Masters, Head of Retail Strategy at Acadia is quoted in Ad Age on March 9, 2023. “It’s the cost to the executives of trying to figure out how much do we allocate to this channel versus that and how do we know we’re making the right decision-once you start pulling on that thread of all the decisions that need to be made, there are a lot of them.” Kiri Masters, Head of Retail Strategy…

Acadia‘s Head of SEO Scott Walldren wrote an op-ed for Marketing Insider on March 9, 2023.  In this piece Scott explores how AI can help speed up your search marketing efforts, including  the many benefits of using ChatGPT, from idea generation and metadata tagging to product descriptions and more. Of course, human oversight is a must.  Read the full article: “How AI Can Speed Up Your Search Marketing” in MediaPost, published March 9, 2023

Jared Belsky, CEO of Acadia wrote an Op-Ed for Media Post on January 25, 2023. The predominance of the Amazon model and the explosion of retail media it has triggered represent the biggest marketing opportunity in two decades. How well advertisers capitalize on the new frontier will determine the category leaders of tomorrow. Yet most are set up to fail. Marketers can’t afford to wait anywhere near that long to get Amazon and retail media…

Jared Belsky, CEO of Acadia, shares with Digiday: “In July, Google senior vp [Prabhakar Raghavan] reported that 40% of young people go first to TikTok to search for certain categories ahead of Google. This is happening because of the authenticity of the content, as well as the visual nature of TikTok’s answers/responses.” Read how TikTok is disrupting search in “TikTok is making search a bigger focus, but marketers, agency execs say it’s early days” published…

Jack Ogilvie, partner at ad agency Acadia, said that DTC brands used to expect that every ad dollar put into Meta would drive $7 to $8 in sales, but performance is now closer to $1 or $2 in sales for every ad dollar.Because Meta ads haven’t been able to drive website sales, DTC brands are now selling on Amazon. “What they want is profitable sales growth, and that is something that Amazon can offer,” said…

Kiri Masters, Head of Retail Marketplace Strategy at Acadia, was featured in a recent article from AdAge. The surge in retail media networks, illustrated by Ulta Beauty’s recent entry, has left brands uncertain about how to strategically allocate their advertising dollars , according to a survey by Acadia, only 21% of brands are content with their current allocation, underscoring the value of a dedicated retail media agency. Kiri Masters, Head of Retail Marketplace Strategy at Acadia,…