Jared Belsky, CEO of Acadia wrote an Op-Ed for Media Post on January 25, 2023.
The predominance of the Amazon model and the explosion of retail media it has triggered represent the biggest marketing opportunity in two decades. How well advertisers capitalize on the new frontier will determine the category leaders of tomorrow. Yet most are set up to fail.
Marketers can’t afford to wait anywhere near that long to get Amazon and retail media right. Here are three steps marketers need to take now.
Read the full article: “ How You're Set Up To Fail On Amazon, And What To Do About It" published by Media Post on January 25, 2023