Acadia In the News
Industry publication Mediapost shared the news on Jared Belsky’s new book titled “You Get The Agency You Deserve: 20 Practical And Emotional Lessons To Maximize Your Agency And Partner Relationship.” The book offers insights based on Belsky’s agency career, advocating for a departure from traditional RFP processes. He emphasizes factors like culture, team dynamics, and values in agency-client relationships. Belsky also suggests live problem-solving sessions to gauge agency capabilities and stresses the importance of clear communication…
Kiri Masters, head of retail strategy at Acadia, is quoted in Ad Age on August 15, 2023, where Acadia’s original analysis of retail media network launches is also cited. In the U.S., retail media ad spend is expected to reach $45.15 billion this year, a 20% rise over 2022, according to Insider Intelligence But that pace may be slowing, experts say. For example, of the 56 retail media launches since 2011, 31, or 55%, took…
Jared Belsky, CEO and Co-founder of Acadia, has been named one of Atlanta’s Most Admired CEOs for 2023, as published in The Atlanta Business Chronicle, which takes immense pride in this annual tradition of recognizing exceptional leaders within the Atlanta metro area. This prestigious accolade celebrates the outstanding achievements of chief executives, managing directors, market leaders, and principals who consistently exemplify innovation, deliver exceptional financial performance, display an unwavering commitment to workplace quality and diversity,…
Acadia’s co-founder and CEO Jared Belsky has been named an honoree in the Campaign ’40 over 40′ class of 2023! The 40 Over 40 recognizes professionals who have dedicated their careers to the advertising marketing and communications fields and are paving the way for the next generation of leaders. You can see all the honorees here.
Danilo de Castro Alvares, a retail media manager at Acadia, has noticed a similar trend with his clients. One brand he works with sold over $6 million of products via Amazon’s 1P platform but has been seeing fees and other costs consistently go up. “If shipped revenue is less than $10 million, it’s not big enough [for Amazon],” he said. Those companies, he explained, are considered “smaller vendors.” As such, “[Amazon] will likely squeeze you.”…
Ross Walker, senior paid media manager at Acadia, said that the agency’s CPCs for Instacart increased 38% in the second quarter compared to the same time period last year. Walker said more advertisers are running campaigns on Instacart compared to a year ago. He suspects Instacart may have seen a drop-off in users after the pandemic – making it more expensive for advertisers to target people. Acadia said that Walmart CPCs grew about 2% year-over-year…
Danilo de Castro Alvares, Retail Media Manager at Acadia, is quoted in Modern Retail on April 14, 2023. Danilo shares what the unification of the DSP with the Ad Console means for advertisers: “From a more operational point of view, we don’t have to upload assets multiple times across platforms. All the applications are integrated. For the average advertiser, this will be very interesting for the fact that there is less friction with DSP. It…
CPK’s selection of Acadia as its Media AOR was covered by Media Post on April 25, in “Acadia Takes Biggest Media Slice Yet: California Pizza Kitchen“ MediaPost shares that the win is the highest profile one yet for the agency, which was founded two years ago with a media strategy and execution model favoring performance. As a result, the win may be the biggest affirmation of Belsky’s pitch to date, which includes leveraging the chain’s…
Alan Carroll, director of paid media at Acadia, is quoted in Modern Retail on April 14, 2023. “MPA (Managed Partner Ads) will “allow you to match to retail networks using retailers’ CRM data to get a little bit more volume and use their first-party data in a smarter way. And that’s really going to be super crucial in the next couple of years with cookies going away,” said Alan Carroll, director of paid media at…
Acadia Taps WPP Veteran To Build Out Its Influencer Marketing Offering Industry publication Mediapost broke the story on March 22, 2023, of Rebecca Yi’s appointment as Head of Influencer Marketing at Acadia. Yi, a veteran of marketing agencies including Village Marketing (acquired by WPP) and Edelman, brings extensive experience in influencer marketing across various categories. Acadia aims to leverage Yi’s expertise to enhance its influencer marketing offering and combine it with its data, commerce, and…
Kiri Masters, Head of Retail Marketplace Strategy at Acadia, was featured in a recent article from AdAge. The effectiveness of Amazon campaigns extends beyond traditional metrics like return on ad spend (ROAS) and impressions, as highlighted in Acadia’s “Fit for Purpose” report. Kiri Masters, Head of Retail Marketplace Strategy at Acadia, emphasizes the underutilization of Amazon’s rich shopper data and suggests exploring 23 key metrics aligned with specific business objectives. As brands increasingly allocate advertising dollars…
Julie Spear, Head of Retail Marketplace Services at Acadia is quoted in Modern Retail on March 9, 2023. “1P vendors are more focused on their margins and not wanting to leave any money on the table,” said Julie Spear, head of marketplace services at Acadia. “So [with] the brands that we work with, this is something that we’re looking at. Anytime we have a vendor client we’re digging into this immediately to make sure no…