Acadia was featured in the latest collaboration between LiveRamp and Snowflake, showcased for its exceptional utilization of identity resolution and activation within the Snowflake Native App framework. Recognized for accelerating end-to-end pipelines while prioritizing data privacy, Acadia exemplifies innovation in the dynamic realm of data-driven marketing. Explore how Acadia’s strategic approach aligns seamlessly with industry-leading solutions in the complete article. A great read with contributions from Acadia’s own analytics lead, Seth Hirsch. Read the full…

Kiri Masters, Head of Retail Marketplace Strategy at Acadia, was featured in a recent article from Modern Retail. In this article, Kiri explores the decision-making process for brand executives choosing between operating as a first-party vendor (1P) or a third-party seller (3P) on Amazon. Kiri highlights the challenging power dynamic under the 1P model, describing it as a “David versus Goliath power dynamic” situation. She emphasizes the lack of transparency in Amazon’s pricing structure for…

Acadia is proud to announce we’ve be recognized as a winner in Inc.’s 2023 Best in Business list for Advertising. Acadia is one of 215 recognized in the fourth annual celebration of companies making the biggest impact on their communities, their industries, the environment, or society as a whole. Inc.’s Best in Business honorees don’t need to demonstrate record revenue. But they do need something perhaps even more unusual: the foresight, caring, and dedication to…

Ross Walker, Senior Paid Media Manager at Acadia, was featured in a recent article from Modern Retail. Ross highlighted Amazon’s emphasis on video ad products and its evolving description, such as changing “OTT” to “streaming TV.” According to Ross, the addition of Sponsored TV ads without a minimum spend requirement aims to democratize access, removing barriers for smaller brands. He sees this as a strategic move by Amazon to prove the value of streaming ads, leveraging…

Jared Belsky, CEO and Co-Founder at Acadia, was featured in a recent article from AdAge. Jared said he hasn’t been surprised by the acquisitions made by holding companies, including this one: “Holding companies have been a little behind on retail media and marketplace adoption,” Belsky said, even though “that’s how every chapter in digital has gone for the last 30 years. The old companies were slow [into] search. They bought their way into search. They…

Kiri Masters, Head of Retail Marketplace Strategy at Acadia, is quoted in Vogue Business on October 19, 2023. Kiri Masters questions the impact of Amazon Inspire, stating, “I don’t get it. I don’t think any of our clients have seen anything meaningful coming from this either. To me, it’s a real nothing-burger.” The challenge lies in attracting social feed users to Amazon’s shopping app without a formal incentive for user-generated content on Inspire. Read the full…

This article was originally posted on warc.com in October 2023, by Seth Hirsch, Head of Analytics and Partner at Acadia When HubSpot surveyed more than 1,200 global marketers for its 2023 State of Marketing Report, the organization found that only 42% could cite their customers’ demographics, while only 45% knew their customers’ interests and hobbies and only 41% knew their shopping and content habits. Moreover, 50% admitted they’re missing key data on target audiences.  The…

Seth Hirsch, Head of Analytics and Partner at Acadia, is quoted in Business Wire on October 10, 2023, in a piece that highlights why clean room technology is fast becoming a standard capability at any digital marketing and advertising agency. Seth Hirsch discussed LiveRamp’s groundbreaking identity resolution across major clouds, enabling seamless integration of pseudonymized and known data to enhance measurement and personalize advertising without extensive data movement: “The ability to utilize LiveRamp’s technology without…

Kiri Masters, Head of Retail Marketplace Strategy at Acadia, is quoted in Modern Retail on October 5, 2023. Kiri shares how Amazon is very secretive about how its prices Premium A+ Content pages: “It depends on the day of the week and who you speak with,” said Masters. “Vendors get given information that’s wildly variable from account to account and from representative to representative. It’s just like a black box, which makes it really difficult…

Ross Walker, Senior Paid Media Manager at Acadia, was featured in a recent article from Modern Retail. Ross gives his thoughts on why brands are drawn to Amazon’s new tools for advertising and what makes it one of the “best supply sources” for customer insights that online marketing companies can use. On the heels of Amazon’s announcement that it will be bringing ads to Prime Video, more and more platforms are positioning themselves as full-funnel…

Last week, Acadia was once again recognized as one of the best places to work in Atlanta. The Atlanta Business Chronicle ranked Acadia the 15th best medium-size company (50-99 employees) out of 100 within the category. Acadia was voted one of the Best Places to Work in this category in 2022 as well. Rankings are compiled by Omaha, Nebraska-based Quantum Workplace surveyed its workers to find those organizations where employees are the most engaged. Surveyed employees were asked…