Acadia In the News
Acadia is proud to announce that once again we have been named a Google Premier Partner for 2024. Acadia first reached Premier Partner status in 2023. This partner status means Acadia is in the top 3% of all companies participating in the Google Partner program and is considered a Google Ads expert to clients and the industry. To become a top 3% performer Acadia was measured on the following factors by Google: Existing client growth:…
Acadia is very proud to announce that Julie Spear, Partner, Head of Retail Marketplace Services, has been named as an honoree in the 2024 Campaign US class of Inspiring Women. Julie was honored in the Making Media Matter category. You can read more about the entire class of 2024 here on Campaign US. “I love this industry for its dynamism – nothing stands still for long!” said Julie Spear. “But even more for the smart…
In an article published Feb 1, 2024 in Modern Retail, Acadia’s CEO Jared Belsky and Carly Tietzer, European Wax Center’s VP of Marketing, talks about the benefits of consolidating efforts within a single agency and how brands need to free their budgets from “Retail Island.” You can read highlights from the article below. Digital marketing agency Acadia is now focusing on pitching itself as an agency of record for bigger brands, rather than a boutique…
Acadia is proud to announce that we have been named Media Agency of Record for European Wax Center (EWC). This scope includes all work related to Retail Media, Search, Paid Media and Analytics. “By bringing all the different channel and budgeting silos now into one place, we can ensure that for our client that not just the first dollar, but also the last dollar finds its way to the most effective opportunity.” says Jared Belsky,…
Acadia has been named Independent Agency of the Year by MediaPost for 2023. This is another significant milestone in growth of Acadia. Acadia is one of eight recipients of MediaPost’s annual awards and will be recognized in person for the achievement in early 2024. You can read the full profile from MediaPost published on January 28, 2024. Jared Belsky, CEO of Acadia, reflected on this significant milestone for Acadia. “Beliefs, values and culture are how enduring…
Kiri Masters, Head of Retail Marketplace Strategy at Acadia, was featured in a recent article from mediavillage.com. Kiri will be speaking at the ANA Media Conference. She was recently recognized in Ad Age 40 Under 40, and a Top Retail Influencer. She discusses her journey in the Retail Media space and emphasizes the rapid growth and dynamism in the industry. She highlights the importance of education and advocacy in the early days, and now, the…
Jared Belsky, CEO and Co-Founder at Acadia, was featured in a recent article from The Wall Street Journal. Jared Belsky, the co-founder and CEO of Acadia, was mentioned in the article for emphasizing the importance of Amazon Prime winning over nonendemic brands-those that don’t already sell products on Amazon-such as Mercedes, Chipotle, and Allstate, to ensure the success of its streaming ads. He highlights the challenge Amazon faces in convincing these brands to invest in…
We’re excited to announce that we’ve completed our SOC 2® assessment for a second consecutive year. The security of our customers’ data is paramount to our success and we’re always looking for ways to improve. The examination was conducted by Forv/S, a top accounting and consulting firm providing assurance services to clients throughout the US and globally. Acadia was assessed to ensure we had implemented the appropriate policies, processes, and controls to manage the identified…
We’re thrilled to announce that Academy Sports + Outdoor, a leader in the sporting goods and outdoor recreation market, has chosen Acadia as its Agency of Record (AOR) for customer analytics. This partnership marks a significant milestone in our journey, underlining our commitment to delivering exceptional data-driven marketing solutions. Our mission to enhance Academy’s in-house data and analytics capabilities is a testament to our dedication to not just meeting, but exceeding our clients’ expectations. Our…
Acadia is thrilled to announce that Kiri Masters, Head of Retail Media Marketplace Strategy at Acadia, has been honored with the prestigious 2024 Top Retail Experts award by RETHINK Retail for the second year. Discover more about this honor here. This accolade is a testament to Kiri’s significant role in steering the retail industry’s future. Chosen from an impressive roster of over 400 nominees, Kiri is counted among an elite group of visionaries and leaders…
Acadia CEO, Jared Belsky, was recently featured among 80 top ad executives to predict 2024 marketing and advertising industry trends for AdAge. You can read a snippet of the article and Jared’s predictions below. The article can be read in its entirety on AdAge. 80 Ad Execs Predict 2024 Industry Trends Industry insiders polled by Ad Age forecast more AI disruption, economic woes and a tumultuous year with the US elections on the horizon More…
Acadia CEO Jared Belsky and head of Retail Marketplaces Strategy Kiri Masters contributed their perspectives in this Digiday article published on January 2, 2024. This is an excerpt from the original article. As more and more retailers open their data troves to find new ways to monetize them, media agencies (notably the holding companies) have scrambled to assemble commerce or retail media units to help clients navigate this path… One independent agency formed by…