Acadia In the News
To friends, colleagues, clients, and my mom (!) who are very worried about the TikTok ban – I owe it to you to send out a POV and to share how we’re advising clients at Acadia. So here it is: The Short Version We are not advising clients to move away from TikTok at the moment and do not advise sacrificing the billions of users who are very much engaged. We are advising clients to…
Acadia CEO Jared Belsky was quoted in a new Ad Age article published on January 6th, 2024. In “72 ad execs predict 2025 marketing trends-and what they want for the industry’s future” Jared shares his perspective on how we can rethink the modern agency. “Brands get fed up on transparency issues and finally say “enough!” 2025 finally becomes the year where clients rally for a collective “Brand Bill of Rights” which ensures zero mark-ups, zero…
Acadia CEO Jared Belsky was featured in the Dec 12, 2024 episode of the How Leaders Lead podcast with David Novak. Jared spoke with David, the former CEO and Co-Founder of YUM! Brands about what it means to be a leader and his growth from a Fanta brand manager to CEO of Acadia. Here is a short clip from the episode: View this post on Instagram A post shared by How Leaders Lead (@howleaderslead) Watch…
Acadia CEO Jared Belsky was featured on the AdExchanger Talks podcast published on December 10th, 2024. In “The Crusade Against Principal-Based Buying” Jared dives into the challenges and complexities of the agency-client relationship, calling for greater transparency and trust in the advertising industry. He shares his insights on topics like principal-based media buying, the pitfalls of opaque trading desk practices, and the need for agencies to act as fiduciaries for their clients’ budgets. Tune in…
Acadia is proud to announce that we have been awarded the Amazon Marketing Cloud Service Provider badge from Amazon Ads. This recognition means Acadia is one of a handful of global agencies that have demonstrated our capabilities within AMC. As an agency, Acadia works with best-in-class technology partners, such as Pacvue, to enable AMC audience creation with a level of sophistication and volume needed to reach Amazon standards to be an AMC service provider. Our…
Acadia CEO Jared Belsky was published in a October 18, 2024 AdAge Op-Ed, “Ad measurement-3 ways to effectively evaluate marketing performance” Belsky highlights the fact that too many brands gauge their performance in averages. A practice that as a whole may seem positive, but when you look closer most brands last dollar spent is as effective as the first. Belsky share more on this in a LinkedIn post below:
Acadia is proud to announce we’ve been named a finalist for the 9th Annual Shorty Impact Awards. We’ve been named a finalist in the ‘Local Campaign’ category for our work with Atlanta Mission and their “Invisible Mission” campaign. “We’re extremely proud of the work we’ve done with the Atlanta Mission and their ‘Invisible Mission’ campaign, ” said Paula Ersly, Head of Social Strategy at Acadia. “Our Invisible Mission campaign set out to engage and activate…
Acadia CEO Jared Belsky was published in a September 30, 2024 MediaPost Op-Ed, “A $5 Million Budget Is Enough” Belsky highlights the fact that too many brands think a $5M budget is too low, when in fact it’s completely normal for the mid-market. ‘You need to double your impact, not your budget.’ Read the entire article here on MediaPost.
Acadia COO Chad Crowe was featured in an AdAge Op-Ed that was published on September 19th, 2024. The article focuses on the ‘5 marketing strategies to help your brand stand out during election season’. You can read an excerpt of the piece below read the full article here. Advertisers need a new approach for this uncommon fourth quarter. As the 2024 election hits countdown mode and political ads take over screens, the inevitable spike in…
Acadia is very happy to share that we’ve been shortlisted for Digiday’s 2024 awards. We’ve been shortlisted for two awards in 2024. Our work with U Beauty has been shortlisted for the first ever Best Use of Retail Media: awarding the use of retail media that most effectively utilized media channels to drive awareness, engagement and/or sales. Read more about our work with U Beauty by visiting our case study. Our work with Sky Zone has been shortlisted…
Acadia CEO Jared Belsky was featured in a September 13th article by The Drum answering the question, “Is it better to build agency capability or buy it in?” You can read Jared’s response below: “Build where you can, buy when you have to. Acquisition is harder than people assume. In addition to time and capital, it takes integration know-how, which is rare. We added a GA4/Tagging capability by studying the market to find a ‘way in’ and…
Acadia is proud to share we’ve been named a finalist for the 2024 Amazon Ads Partner Awards in the Challenger category. Our work with premium beauty brand U Beauty was selected among three other finalists for the Americas region award. Click here to see the full list of finalists. You can read more about our work with U Beauty and how using 1P Data and AMC allowed U Beauty to grow incrementally on Amazon DSP without canibalizing their DTC…