Acadia In the News
Acadia CEO Jared Belsky was published in a October 18, 2024 AdAge Op-Ed, “ Ad measurement-3 ways to effectively evaluate marketing performance” Belsky highlights the fact that too many brands gauge their performance in averages. A practice that as a whole may seem positive, but when you look closer most brands last dollar spent is as effective as the first. Belsky share more on this in a LinkedIn post below:
Acadia is proud to announce we’ve been named a finalist for the 9th Annual Shorty Impact Awards. We’ve been named a finalist in the ‘Local Campaign’ category for our work with Atlanta Mission and their “Invisible Mission” campaign. “We’re extremely proud of the work we’ve done with the Atlanta Mission and their ‘Invisible Mission’ campaign, ” said Paula Ersly, Head of Social Strategy at Acadia. “Our Invisible Mission campaign set out to engage and activate…
Acadia CEO Jared Belsky was published in a September 30, 2024 MediaPost Op-Ed, “A $5 Million Budget Is Enough” Belsky highlights the fact that too many brands think a $5M budget is too low, when in fact it’s completely normal for the mid-market. ‘You need to double your impact, not your budget.’ Read the entire article here on MediaPost.
Acadia COO Chad Crowe was featured in an AdAge Op-Ed that was published on September 19th, 2024. The article focuses on the ‘5 marketing strategies to help your brand stand out during election season’. You can read an excerpt of the piece below read the full article here. Advertisers need a new approach for this uncommon fourth quarter. As the 2024 election hits countdown mode and political ads take over screens, the inevitable spike in…
Acadia is very happy to share that we’ve been shortlisted for Digiday’s 2024 awards. We’ve been shortlisted for two awards in 2024. Our work with U Beauty has been shortlisted for the first ever Best Use of Retail Media: awarding the use of retail media that most effectively utilized media channels to drive awareness, engagement and/or sales. Read more about our work with U Beauty by visiting our case study. Our work with Sky Zone has been shortlisted…
Acadia CEO Jared Belsky was featured in a September 13th article by The Drum answering the question, “Is it better to build agency capability or buy it in?” You can read Jared’s response below: “Build where you can, buy when you have to. Acquisition is harder than people assume. In addition to time and capital, it takes integration know-how, which is rare. We added a GA4/Tagging capability by studying the market to find a ‘way in’ and…
Acadia is proud to share we’ve been named a finalist for the 2024 Amazon Ads Partner Awards in the Challenger category, a recognition that reflects our work alongside leading beauty marketing companies and our track record with premium brands like U Beauty. Click here to see the full list of finalists. You can read more about our work with U Beauty and how using 1P Data and AMC allowed U Beauty to grow incrementally on Amazon DSP without…
Acadia is proud to announce that we’ve been named a finalist of the 2024 US Search Awards. Our work with SkyZone has been shortlisted for the Best Use of Search – Travel/Leisure (PPC). We’re incredibly proud of this recognition and it is a testament to Acadia’s ability to identify an unknown opportunity and work collaboratively across all of our teams. You can read more about the awards and all the finalists by clicking here. Jared Belsky…
July 15, 2024 – Acadia has been named agency of record for Fresh Thyme Markets. Acadia will handle a wide range of integrated digital media services including paid media and Creative. This is a unique opportunity for Acadia to showcase the power of having creative and media/analytics all under one roof and working together every step of the way. Jared Belsky, CEO of Acadia, reflected on this significant milestone for Acadia in a LinkedIn post.…
Jared Belsky, Acadia’s CEO & Co-Founder, was featured in a Digiday on July 12th titled, “Companies seem determined to make everything a retail media network. How did we get here?” Jared highlights in his remarks that retailers and other companies have been ‘banks’ for rich first-party data for years. Now they are opening their vaults to advertisers. You can read the full piece here on Digiday. You can read more about Acadia’s Retail Media philosophy…
Prime Day 2024 will take place between July 16 & 17. Acadia‘s Head of Retail Marketplace Services, Julie Spear, was featued in a July 1st Op-Ed discussing the three keys for brands to know heading into Prime Day 2024. You can read the full article by visiting MediaPost here.
Acadia is excited to announce that Acadia won an Audience Honor in Consumer Brand at the 16th annual Shorty Awards for our campaign with Orkin for Bug Week! The Audience Honor is awarded to a campaign in each category that had the highest number of public votes. This is the 2nd year that Acadia has won a Shorty Award. In 2022 Acadia won for our campaign with Vella Bioscience for our #StopFakingIt campaign. “Orkin is…