Acadia In the News
Acadia is proud to announce that we’ve been named a finalist of the 2024 US Search Awards. Our work with SkyZone has been shortlisted for the Best Use of Search – Travel/Leisure (PPC). We’re incredibly proud of this recognition and it is a testament to Acadia’s ability to identify an unknown opportunity and work collaboratively across all of our teams. You can read more about the awards and all the finalists by clicking here. Jared Belsky…
July 15, 2024 – Acadia has been named agency of record for Fresh Thyme Markets. Acadia will handle a wide range of integrated digital media services including paid media and Creative. This is a unique opportunity for Acadia to showcase the power of having creative and media/analytics all under one roof and working together every step of the way. Jared Belsky, CEO of Acadia, reflected on this significant milestone for Acadia in a LinkedIn post.…
Jared Belsky, Acadia’s CEO & Co-Founder, was featured in a Digiday on July 12th titled, “Companies seem determined to make everything a retail media network. How did we get here?” Jared highlights in his remarks that retailers and other companies have been ‘banks’ for rich first-party data for years. Now they are opening their vaults to advertisers. You can read the full piece here on Digiday. You can read more about Acadia’s Retail Media philosophy…
Acadia is proud to announce the hiring of our very first creative director Brandon Friedman. Brandon brings a wealth of experience to a growing creative team. Brandon was previously the VP of creative for the content creation department at Focus Brands, delivering countless pieces of disruptive content a month for social, digital and streaming platforms for brands including Moe’s Southwest Grill, Cinnabon, Jamba, Carvel, Schlotzsky’s and McAlister’s. He also served as the CD for Moe’s…
Acadia is excited to announce that Acadia won an Audience Honor in Consumer Brand at the 16th annual Shorty Awards for our campaign with Orkin for Bug Week! The Audience Honor is awarded to a campaign in each category that had the highest number of public votes. This is the 2nd year that Acadia has won a Shorty Award. In 2022 Acadia won for our campaign with Vella Bioscience for our #StopFakingIt campaign. “Orkin is…
Acadia Partner and Head of Analytics Seth Hirch was recently featured on Snowflake’s #DataCloudNow. Seth spoke about how at Acadia, we are passionate that Snowflake is game-changing technology on which our clients can build their data foundation. The data-sharing capabilities have transformed what it means for us to partner with our clients and build a real-time source of truth for all their marketing needs. You can watch the full video below:
In an article published on April 26, 2024, in ANA, Acadia’s Director of Paid Media, Alan Carroll, was quoted. Despite ongoing challenges for social media platforms, Alan highlights the continued importance of Meta for ad conversion rates, with Carroll noting that Meta’s extensive data gives it an edge. Despite concerns over misinformation and other issues, he highlights Meta’s cost-effectiveness and AI-powered targeting as key factors driving advertisers’ continued investment. “Meta is still the gorilla in…
The Acadia team was in NYC on April 24th to accept the AdAge A-List Performance Marketing Agency of the Year award! Acadia accepted this award on behalf of all of the Acadians and our clients who have helped make Acadia what it is today. Acadia CEO Jared Belsky accepted the award with the following message: “Greatest Partners Ever. Lowest Turnover Ever Most supportive spouses Ever I finally run to work on Mondays… …and am proud…
We are proud to announce that Acadia and two of our clients are nominated for 16th Annual Shorty awards. Orkin from Bug Week to Beyond (Category: Consumer Brand) Acadia helped Orkin by rebranding it as a relevant choice for young homeowners through a strategic approach on TikTok. They brought bugs into pop culture with Bug Week, engaging over 6.8 million views. By building a community of fans and making their expertise accessible and fun, Orkin…
March 27, 2024 – Acadia has been named agency of record for Primo Water following a competitive pitch through a formal RFP process. Acadia will handle a wide range of integrated digital media services including paid media, CRO, and analytics. The assignment also calls for Acadia to build strategic brand platforms to balance Primo’s multiple brands, its direct sales operations, and distribution through large reseller stores such as Costco and its growing distribution to such…
In an article published March 12, 2024 in Business Insider, Acadia’s Retail Media Team Lead, Ross Walker, was quoted on how Amazon’s advertising-tech disruption challenges industry giants Google and Meta. Ross highlighted Amazon’s growing advertising-tech ambitions and their impact on competitors like Google and Meta. He noted that Amazon is now effectively using its data to attract advertisers, offering advanced ad tools and knowledgeable sales representatives to help advertisers grow brand awareness. Walker emphasized that…
Acadia is proud to announce that we’ve been named 2024 AdAge A-List Performance Marketing AOY. You can read more about this award recognition from AdAge. Acadia in the inaugural recipient of AdAge A-List Performance Marketing AOY. This brand new award from AdAge highlights agencies who take holistic and unique approach to what performance marketing can be. Learn more about how Acadia is helping brands with their performance marketing through Paid Media, Retail Media, Analytics, Social…