Acadia CEO Jared Belsky was quoted in a new Ad Age article published on January 6th, 2024.
In "72 ad execs predict 2025 marketing trends—and what they want for the industry’s future" Jared shares his perspective on how we can rethink the modern agency.
"Brands get fed up on transparency issues and finally say “enough!” 2025 finally becomes the year where clients rally for a collective “Brand Bill of Rights” which ensures zero mark-ups, zero discounts going back to agencies, zero principal media buying, zero hidden fees, zero conflicts of interest. Agencies can accept this and change, or they can watch the percentage of spend that brands curate in-house to get larger."
— Jared Belsky, CEO, Acadia
You can read the full Ad Age Story here.
Posted in Acadia in the News, AdAge