Acadia CEO Jared Belsky was featured on the AdExchanger Talks podcast published on December 10th, 2024.
In "The Crusade Against Principal-Based Buying" Jared dives into the challenges and complexities of the agency-client relationship, calling for greater transparency and trust in the advertising industry. He shares his insights on topics like principal-based media buying, the pitfalls of opaque trading desk practices, and the need for agencies to act as fiduciaries for their clients’ budgets.
Tune in to hear Jared’s perspective on reshaping the future of advertising.
You can listen to the full episode here.
Jared also shared his thoughts in a post on LinkedIn. You can read it in full below.
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