We are proud to announce that Acadia and two of our clients are nominated for 16th Annual Shorty awards:
Voting is open through April 30th, you can support us at the links below.
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Orkin from Bug Week to Beyond (Category: Consumer Brand)
- Acadia helped Orkin by rebranding it as a relevant choice for young homeowners through a strategic approach on TikTok. They brought bugs into pop culture with Bug Week, engaging over 6.8 million views.
- By building a community of fans and making their expertise accessible and fun, Orkin saw significant brand growth, increasing awareness among 25-34-year-old homeowners from 55.2% to 71.7% in just one year.
![a68b64ea-182e-43b9-b859-3412a93495dc a68b64ea-182e-43b9-b859-3412a93495dc](https://acadia.io/wp-content/uploads/2024/04/a68b64ea-182e-43b9-b859-3412a93495dc.gif)
![ccbd762f-56fa-4734-bcfa-c7c14e50cf4f ccbd762f-56fa-4734-bcfa-c7c14e50cf4f](https://acadia.io/wp-content/uploads/2024/04/ccbd762f-56fa-4734-bcfa-c7c14e50cf4f.gif)
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Making Open Enrollment Approachable with Stride Health (Category: Insurance)
- Acadia helped Stride achieve their goals by crafting a social media strategy centered around peer-to-peer word-of-mouth and relatable content. By leveraging influencer partnerships, Acadia ensured that Stride's message reached over 1 million independent workers, generating buzz and excitement around the brand's ability to assist with complex decisions.
- Acadia's guidance in allowing influencers to share authentic and humorous anecdotes contributed to the success of the campaign, driving engagement and encouraging action among Stride's target demographic.
![8a8545bb-1f27-4968-af27-9dd315c208fa 8a8545bb-1f27-4968-af27-9dd315c208fa](https://acadia.io/wp-content/uploads/2024/04/8a8545bb-1f27-4968-af27-9dd315c208fa.gif)
![4c5ab94e-c0ef-4d92-bbcf-6daeb245e27a 4c5ab94e-c0ef-4d92-bbcf-6daeb245e27a](https://acadia.io/wp-content/uploads/2024/04/4c5ab94e-c0ef-4d92-bbcf-6daeb245e27a.gif)
Posted in Acadia in the News, Awards