Acadia In the News
Acadia Taps WPP Veteran To Build Out Its Influencer Marketing Offering Industry publication Mediapost broke the story on March 22, 2023, of Rebecca Yi’s appointment as Head of Influencer Marketing at Acadia. Yi, a veteran of marketing agencies including Village Marketing (acquired by WPP) and Edelman, brings extensive experience in influencer marketing across various categories. Acadia aims to leverage Yi’s expertise to enhance its influencer marketing offering and combine it with its data, commerce, and…
Kiri Masters, Head of Retail Marketplace Strategy at Acadia, was featured in a recent article from AdAge. The effectiveness of Amazon campaigns extends beyond traditional metrics like return on ad spend (ROAS) and impressions, as highlighted in Acadia’s “Fit for Purpose” report. Kiri Masters, Head of Retail Marketplace Strategy at Acadia, emphasizes the underutilization of Amazon’s rich shopper data and suggests exploring 23 key metrics aligned with specific business objectives. As brands increasingly allocate advertising dollars…
Julie Spear, Head of Retail Marketplace Services at Acadia is quoted in Modern Retail on March 9, 2023. “1P vendors are more focused on their margins and not wanting to leave any money on the table,” said Julie Spear, head of marketplace services at Acadia. It’s exactly what a strong performance marketing agency should be doing for its clients. “So [with] the brands that we work with, this is something that we’re looking at. Anytime…
Kiri Masters, Head of Retail Strategy at Acadia is quoted in Ad Age on March 9, 2023. “It’s the cost to the executives of trying to figure out how much do we allocate to this channel versus that and how do we know we’re making the right decision-once you start pulling on that thread of all the decisions that need to be made, there are a lot of them.” Kiri Masters, Head of Retail Strategy…
Acadia‘s Head of SEO Scott Walldren wrote an op-ed for Marketing Insider on March 9, 2023. In this piece Scott explores how AI can help speed up your search marketing efforts, including the many benefits of using ChatGPT, from idea generation and metadata tagging to product descriptions and more. Of course, human oversight is a must. Read the full article: “How AI Can Speed Up Your Search Marketing” in MediaPost, published March 9, 2023
Jared Belsky, CEO of Acadia wrote an Op-Ed for Media Post on January 25, 2023. The predominance of the Amazon model and the explosion of retail media it has triggered represent the biggest marketing opportunity in two decades. How well advertisers capitalize on the new frontier will determine the category leaders of tomorrow. Yet most are set up to fail. Marketers can’t afford to wait anywhere near that long to get Amazon and retail media…
Jared Belsky, CEO of Acadia, shares with Digiday: “In July, Google senior vp [Prabhakar Raghavan] reported that 40% of young people go first to TikTok to search for certain categories ahead of Google. This is happening because of the authenticity of the content, as well as the visual nature of TikTok’s answers/responses.” Read how TikTok is disrupting search in “TikTok is making search a bigger focus, but marketers, agency execs say it’s early days” published…
Move allows Acadia to guarantee clients increases in website sales. We are proud to share that Acadia has acquired Splittesting.com, a leader in conversion rate optimization, establishing Acadia as a full-service conversion rate optimization agency. Splittesting.com helps clients get more productivity out of their website by increasing conversion rate and generating more sign-ups, sales, or subscriptions. This CRO service comes with a money-back guarantee – if the service doesn’t deliver twice its fee in revenue…
Jack Ogilvie, partner at ad agency Acadia, said that DTC brands used to expect that every ad dollar put into Meta would drive $7 to $8 in sales, but performance is now closer to $1 or $2 in sales for every ad dollar.Because Meta ads haven’t been able to drive website sales, DTC brands are now selling on Amazon. “What they want is profitable sales growth, and that is something that Amazon can offer,” said…
Acadia’s head of retail marketplace strategy is one of Ad Age’s 2022 40 Under 40 honorees. Read Kiri’s story in Ad Age, published on September 19, 2022.
Today we are proud to share that AdAge named Acadia a Small Agency of the Year in it’s prestigious award ceremony held last night. When founding Acadia, my co-founder Sean Belnick and I had a belief that there was a need for an agency that would focus on the mid-market, focus on growth marketing services that were scarce, focus on core-values, focus on the long-term, and focus on community. It was different to what we…
Kiri Masters, Head of Retail Marketplace Strategy at Acadia, was featured in a recent article from AdAge. The surge in retail media networks, illustrated by Ulta Beauty’s recent entry, has left brands uncertain about how to strategically allocate their advertising dollars , according to a survey by Acadia, only 21% of brands are content with their current allocation, underscoring the value of a dedicated retail media agency. Kiri Masters, Head of Retail Marketplace Strategy at Acadia,…