Acadia Takes Biggest Media Slice Yet: California Pizza Kitchen

CPK’s selection of Acadia as its Media AOR was covered by Media Post on April 25, in “Acadia Takes Biggest Media Slice Yet: California Pizza Kitchen

MediaPost shares that the win is the highest profile one yet for the agency, which was founded two years ago with a media strategy and execution model favoring performance. 

As a result, the win may be the biggest affirmation of Belsky's pitch to date, which includes leveraging the chain's first-party data to inform "precise radius" media targeting strategies measured against both on- and off-premise dining campaign goals.

“At Acadia, we’re built for helping challenger brands. We see a huge opportunity to outflank giant competitors by applying a data-centric approach to local media. And we’re proud to work with a company that cares so deeply about its product, guests, and partners.”

Jared Belsky, co-founder, and CEO of Acadia

Read the full article here


This news was also covered in Ad Week and Ad Age.

Team Acadia