We are delighted to announce one of our newest clients at Acadia, California Pizza Kitchen.
Like many of our clients, California Pizza Kitchen is a brand with large, entrenched, competitors. Simply replicating the strategies (and budgets!) of the big guys is not an option. CPK must work their marketing dollars smarter.
For CPK, we will use our strong analytics backbone to leverage CPK’s first-party data and deploy those learnings in our media strategies. We will also avoid media waste with a hyper-targeted advertising approach, ensuring that CPK can continue to punch above its weight.
CPK’s selection of Acadia as its Media AOR was covered by Media Post on April 25, in “Acadia Takes Biggest Media Slice Yet: California Pizza Kitchen”
Acadia’s analytics and measurement approach
At Acadia, our approach with analytics is to support clients through the four stages of media measurement maturity, ultimately arriving at measuring market-level impact, resolving offline and digital customer identities, and true media mix modeling.
Aggregated localization advertising
As a brand serving creative California cuisine in over 180 restaurant locations in the US, it may be tempting to treat all locations the same. But our experience is that edging out the competition requires non-uniform media plans that are executed on a local level. Finely tuned media buying allows each location to target past and future guests more precisely, and avoid wasted spend.
Full-scale digital expertise for the mid-market
For Acadia, the assignment represents a validation of our founding premise – to provide full-scale digital expertise for the middle market looking for an agency to bring big-market sophistication in media, and analytics combined with core values, speed, and transparency.
“At Acadia, we’re built for helping challenger brands.We see a huge opportunity to outflank giant competitors by applying a data-centric approach to local media. And we’re proud to work with a company that cares so deeply about its product, guests, and partners.”
Jared Belsky, co-founder and CEO of Acadia