Danilo de Castro Alvares, Retail Media Manager at Acadia, is quoted in Modern Retail on April 14, 2023.
Danilo shares what the unification of the DSP with the Ad Console means for advertisers:
“From a more operational point of view, we don’t have to upload assets multiple times across platforms. All the applications are integrated. For the average advertiser, this will be very interesting for the fact that there is less friction with DSP. It becomes more enticing — they [advertisers] might consider it more often."
Read the full article: “Amazon is trying to make its full-funnel advertising offerings more plug-and-play” in Modern Retail, published on April 20, 2023.