Acadia Taps WPP Veteran To Build Out Its Influencer Marketing Offering
Industry publication Mediapost broke the story on March 22, 2023, of Rebecca Yi’s appointment as Head of Influencer Marketing at Acadia.
Yi, a veteran of marketing agencies including Village Marketing (acquired by WPP) and Edelman, brings extensive experience in influencer marketing across various categories.
Acadia aims to leverage Yi's expertise to enhance its influencer marketing offering and combine it with its data, commerce, and search capabilities to make clients more relevant and profitable. Belsky believes that influencer marketing when integrated into an omnichannel approach can yield critical insights that elevate the performance of all digital marketing efforts.
Yi sees her role as an opportunity to build a new version of influencer marketing and embark on a new chapter for the practice and for herself.