Acadia is proud to announce that we have been named Media Agency of Record for European Wax Center (EWC). This scope includes all work related to Retail Media, Search, Paid Media and Analytics.
“By bringing all the different channel and budgeting silos now into one place, we can ensure that for our client that not just the first dollar, but also the last dollar finds its way to the most effective opportunity.” says Jared Belsky, Acadia CEO. “This month that best ROAS might come from Search, but next month it might be on Amazon.
This move from EWC signals a shift in strategy to get budget 'Off Retail Island' as Belsky calls it. This partnership means EWC will have the full in-house capabilities of Acadia's Paid Media, Retail Media and Analytics teams to gain key 1P customer insights and sustainable growth.
You can read more about the Media AOR appointment on MediaPost