Jared Belsky, CEO and Co-Founder at Acadia, was featured in a recent article from The Wall Street Journal.
Jared Belsky, the co-founder and CEO of Acadia, was mentioned in the article for emphasizing the importance of Amazon Prime winning over nonendemic brands—those that don't already sell products on Amazon—such as Mercedes, Chipotle, and Allstate, to ensure the success of its streaming ads. He highlights the challenge Amazon faces in convincing these brands to invest in Prime Video advertising.
"What is yet to be seen is how they win over brands not selling in the marketplace. Will brands like Mercedes, Chipotle, and Allstate be as excited?", said Jared.
Read the full article: "Amazon Hopes to Dominate the World of Streaming Ads. It Faces Some Challenges Along the Way." in The Wall Street Journal, published on January 22, 2024.