Conversion Tracking and Optimization
By definition, marketing is the business of promoting and selling products or services. In the Internet age, marketing starts with having a website that is secure, user-friendly, and mobile-ready. But that’s only the beginning. You need your website and the products you sell to be easily found by customers. This is where SEO, PPC, and paid social advertising campaigns go to work on behalf of your company. These campaigns are designed to generate awareness, increase visibility in search engines, and produce viable leads for your business.
Conversion Rate Optimization Services
However, even when digital marketing campaigns are successful in getting visitors to your website, visitors don’t always take the next step in their relationship with your company. They may move through your site but not take actions that are meaningful to your business.
This is where Conversion Rate Optimization (CRO) comes into play. Once your business has earned higher visibility in search engine results pages and has generated more traffic to your website, CRO is the next stage in an effective digital marketing campaign.
How we Optimize Your Website for Conversions
Conversions are any desired actions taken by people visiting your site. The most valuable conversion is when a casual browser becomes an active buyer and loyal customer. Acadia Consulting’s team of digital marketing experts specialize in CRO. We ensure that your search marketing campaigns are aligned with the content on your website and fine-tune your website for conversions. We focus on the essential components of conversion rate optimization including:
Conversion Tracking Services
What Conversion Tracking Does for Your Business
The reason why e-commerce SEO is so critical to businesses is because the majority of today’s consumers pursue product discovery on the web. To be more specific, around 60% of consumers conduct online research through search engines before deciding to purchase a product. Needless to say, it is more important than ever before to be in front of your consumers in search engines so they can buy your product. To do this successfully requires strategy and analysis to understand the breadth of products a company has and how consumers search for each product category.
Setting Up Conversion Tracking
Properly setting up conversion tracking involves both strategic decisions and technical implementation. Our team can help your business with both.
We help you determine what specific actions by consumers are most valuable to your business including:
- Phone Calls
- Contact Form Submissions
- Email Sign Ups
- Content Downloads
- Product Purchases
Then, we work with you to make sure the proper code snippet or conversion tracking tag is implemented in the right places on your website. Search engines like Google and social media networks like Facebook, Twitter, and LinkedIn each have specific conversion tracking tags that will record conversions.
We can also help you set up conversion goals and assign a dollar value to these goals. Establishing conversion goals enables you to set key performance indicators and track your visitors as they move through the sales funnel.
How to Maximize Your Marketing with Conversion Tracking
Once conversion tracking is installed and your goals are set, our team will analyze the data that is gathered and provide your business with useful, detailed reports. These reports go beyond basic stats like website traffic and clicks. We mine conversion tracking data to evaluate the performance of your ads, keyword strategy, and content and determine how they can be improved.
We will help you understand the path the customer took to conversion, the value of each conversion, and how much each conversion cost. We will also provide you with actionable, research-based recommendations. With this information in hand, you can optimize your marketing spend and deploy resources to the channels that deliver the best results for your business.
We can implement conversion tracking for SEO, paid search advertising, and paid social media marketing campaigns, and on both WordPress and e-commerce sites.