The Walmart.com growth playbook for retail brands. Walmart is emerging as an exciting growth opportunity for many brands. Walmart’s online sales have been growing faster than Amazon in 2023. With access to a more robust set of advertising, marketing and operational capabilities than ever before, brands are taking the leap of selling on the Walmart.com marketplace. But Walmart.com is not like other retail marketplaces. Success is not gained through copying and pasting what worked on Amazon. Brands must understand a new playbook to grow and win on Walmart.com. From product content, to advertising, order fulfilment and more.