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Why New To Brand is a Superior Advertising Metric

On February 15, 2023, Stratably hosted Kiri Masters and Ross Walker from Acadia to explain the importance of Amazon’s New-to-Brand (NTB) metric.

The session included these highlights:

  • The purpose of New-to-Brand
  • 4 in 5 advertisers are using New-to-Brand in some way
  • New-to-Brand can now be tracked from Sponsored Product ads