The Key to Successful National SEO Campaigns
Search engines like Google want to provide users with the best possible results. Whenever someone submits a query, Google’s algorithm determines the searcher’s intent and identifies their location. The key difference is whether the user is searching for general information or something nearby. Google provides results based on the user’s location if their query suggests that’s what they are looking for (“air conditioner repair near me”, for example). If the query is more general, Google will also give results from national sources.
National SEO Strategies
Factoring consumer intent and location-based queries into your SEO strategy will make a significant difference in the success of your campaign. When your business undertakes a national SEO campaign, there is much more competition for high placement in search engine results pages. Since both local and national companies will appear on results pages, you will need a strategy for standing out among both of these types of competitors.
National SEO for Brands and E-Commerce Companies
Acadia’s team of search marketing experts understand both the technical and strategic sides of national SEO campaigns and use their expertise to provide clients with honest, meaningful, and measurable results. Our national SEO campaigns focus on the factors that have a proven impact on search rankings and consumer engagement for companies with national reach and e-commerce sites. These include:
Identifying keywords that align your brand with consumer search queries
Assessing technical areas of your website to ensure it is efficiently crawled by search engines
Analyzing competitors who are also operating and competing on a national level
Optimizing the vital backend aspects of your website that demonstrate relevance to search engines (meta descriptions, page titles, header tags, alt tags)
Ensuring your website content has enough depth and relevance to your target audience
Engaging trustworthy third-party websites for content placement and link-earning
Evaluating user experience, navigation design, and page speed
Cultivating social proof and trust signals through content distribution to social media profiles
Our national SEO campaigns maximize the opportunity for your business to be found and selected by potential customers who are already on the buyer’s journey. To find out more about national SEO campaigns, contact Acadia Digital today.