Posts by Jeff Cline
PPC 2022 in review
Why 2023 will be the year of diversified ad spending In 2022, cracks started to appear in Facebook’s and Google’s online advertising duopoly. Over the past 12 months, both platforms…
Read MoreWhat Is Google Analytics GA4 and How Should You Prepare for the Change?
Why is change a constant? As they say in Texas: “if it ain’t broke, don’t fix it.” Many marketers have used Google’s universal analytics for years and are now wondering…
Read MoreHow To Prepare Your Business and Marketing Efforts To Survive in the Realities of a Cookieless Future
Cookies, the thought can make a child smile, and leave your marketing department cringing. The problem with both digital and the grocery store variety is both can burn and leave…
Read MoreHow PPC Has Evolved Over the Past 5 Years
As a digital marketing agency with a portfolio spanning hundreds of clients utilizing various forms of online advertising, we have seen a lot of digital marketing trends over the last…
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