All articles written by: Jeff Cline

Paid Media Evolution Over The Past 5 Years – 2025 Update

By Jeff Cline / December 19, 2024
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After a comment on the past version of this blog post, noted from 2019, I realized it has been another 5 years and a rightful time to update perspectives on…

The Rise of AI and Unprecedented impact on Digital Marketing

By Jeff Cline / October 26, 2023
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As I begin to write, I realize the art of writing blog posts is slowly becoming as much of an “archaic art form” as writing in cursive. Even several of…

PPC 2022 in review

By Jeff Cline / December 13, 2022
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Why 2023 will be the year of diversified ad spending In 2022, cracks started to appear in Facebook’s and Google’s online advertising duopoly. Over the past 12 months, both platforms…

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What Is Google Analytics GA4 and How Should You Prepare for the Change?

By Jeff Cline / May 25, 2021
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Why is change a constant? As they say in Texas: “if it ain’t broke, don’t fix it.” Many marketers have used Google’s universal analytics for years and are now wondering…

How To Prepare Your Business and Marketing Efforts To Survive in the Realities of a Cookieless Future

By Jeff Cline / February 15, 2021
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Cookies, the thought can make a child smile, and leave your marketing department cringing. The problem with both digital and the grocery store variety is both can burn and leave…

How PPC Has Evolved Over the Past 5 Years

By Jeff Cline / June 21, 2019
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As a digital marketing agency with a portfolio spanning hundreds of clients utilizing various forms of online advertising, we have seen a lot of digital marketing trends over the last…