Many Amazon sellers struggle with the topic of backend keywords. It can be difficult to differentiate between best practices and things that will actually undermine your SEO performance.
With that in mind, Bobsled’s Team Lead Ross Walker has outlined the most important do’s and don’ts below. Read on to find out if your backend keyword game is on point!
Amazon Seller Backend Keywords Tips
1) Add all relevant keywords from your research that you couldn’t fit into title/bullets/descriptive copy
3) Your PPC campaigns are a treasure trove. Incorporate strong performing PPC search terms into the backend of relevant products
Bobsled has a lot of useful free content about backend keyword optimization and Amazon SEO. If you’re interested in doing a deep dive on the topic, check out the below articles:
Amazon Seller Backend Keyword Mistakes
1) Do NOT duplicate keywords that you have already used on your product page content – use the ASIN Search Terms Optimization Details tool to see where you can improve instead
2) Do not include misspellings/plurals for singular terms (helps avoid irrelevant traffic)
NEED HELP WITH AMAZON KEYWORD OPTIMIZATION?
Book a free consultation with a Bobsled expert below.