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Find our latest insights from industry experts, clients, and the Acadia network.
Guide to Google Merchant Center – An SEO Perspective
The role of Google Merchant Center for SEO Operating an online business in today’s digital landscape demands a thorough understanding of the role played by various tools in Search Engine Optimization (SEO). One such critical tool is the Google Merchant Center, which facilitates eCommerce businesses by enhancing product visibility on Google’s vast network. Traditionally leveraged…
Guide to Google Merchant Center – An SEO Perspective
The role of Google Merchant Center for SEO Operating an online business in today’s digital landscape demands a thorough understanding of the role played by various tools in Search Engine Optimization (SEO). One such critical tool is the Google Merchant Center, which facilitates eCommerce businesses by enhancing product visibility on Google’s vast network. Traditionally leveraged…
Amazon Prime Day 2023 – The Results
Prime Day 2023 recap is here! How does your brand’s Prime Day performance compare? Read on to find out!
Amazon Prime Day 2023 – The Results
Prime Day 2023 recap is here! How does your brand’s Prime Day performance compare? Read on to find out!
Unlocking the Power of SEO, Large Language Models (LLMs), and Knowledge Graphs
Scott Walldren is Head of SEO at Acadia As we witness exponential breakthroughs in artificial intelligence (AI), the intricate interplay of Search Engine Optimization (SEO), Large Language Models (LLMs), and Knowledge Graphs is coming to the fore. These concepts are important for marketers to understand, because the influence which content is surfaced to their customers…
Unlocking the Power of SEO, Large Language Models (LLMs), and Knowledge Graphs
Scott Walldren is Head of SEO at Acadia As we witness exponential breakthroughs in artificial intelligence (AI), the intricate interplay of Search Engine Optimization (SEO), Large Language Models (LLMs), and Knowledge Graphs is coming to the fore. These concepts are important for marketers to understand, because the influence which content is surfaced to their customers…
In the Doldrums? How to Push Ahead with Amazon DSP Advertising
Eva Tomic is a Retail Media Manager. Sales slogs can happen to any brand. Even if you’re clocking steady revenue day in and day out on Amazon, it can feel like it’s not enough if your goal is to scale up. Soon, the doldrums settle in and you’ll find yourself looking for answers. How will…
In the Doldrums? How to Push Ahead with Amazon DSP Advertising
Eva Tomic is a Retail Media Manager. Sales slogs can happen to any brand. Even if you’re clocking steady revenue day in and day out on Amazon, it can feel like it’s not enough if your goal is to scale up. Soon, the doldrums settle in and you’ll find yourself looking for answers. How will…
“Shop Your Closet”: The Art of Making Existing Creative Feel New Again
Connor DeBruin, Senior Performance Creative Strategist at Acadia. Content is king, and new creative gets attention that’s easily lost and hard won. But it’s also expensive, time consuming and difficult to do well on a tight budget and short time frame. What can brands do to keep content fresh when the common refrain is that…
“Shop Your Closet”: The Art of Making Existing Creative Feel New Again
Connor DeBruin, Senior Performance Creative Strategist at Acadia. Content is king, and new creative gets attention that’s easily lost and hard won. But it’s also expensive, time consuming and difficult to do well on a tight budget and short time frame. What can brands do to keep content fresh when the common refrain is that…
Which Amazon Vendor Marketing Programs Are Worth It?
Armin Alispahic is a team leader for Acadia’s retail marketplace services. For brands, there’s always a new program that Amazon’s Vendor Managers and Advertising Account Executives want to sell you on. They promise to solve a problem, boost sales or revolutionize your business – but they come at a cost. Some programs may run up…
Which Amazon Vendor Marketing Programs Are Worth It?
Armin Alispahic is a team leader for Acadia’s retail marketplace services. For brands, there’s always a new program that Amazon’s Vendor Managers and Advertising Account Executives want to sell you on. They promise to solve a problem, boost sales or revolutionize your business – but they come at a cost. Some programs may run up…
Beyond Likes: Measuring the Success of Influencer Marketing
Rebecca Yi is the head of influencer marketing at Acadia. Influencers are a powerful partner. They promote products and brands on social media in a way that the brands themselves can’t, and they’ve built the trust of an audience who takes their recommendations seriously. The right influencer testimonial could mean a viral marketing moment. At…
Beyond Likes: Measuring the Success of Influencer Marketing
Rebecca Yi is the head of influencer marketing at Acadia. Influencers are a powerful partner. They promote products and brands on social media in a way that the brands themselves can’t, and they’ve built the trust of an audience who takes their recommendations seriously. The right influencer testimonial could mean a viral marketing moment. At…
3 Reasons Why Premium Brand and Product Content Is Essential on Amazon
Julian Galindo, Retail Account Manager at Acadia For brands selling on Amazon, there is a huge opportunity to create unique and engaging brand experiences that will help them stand out from the competition. Unfortunately, many of these capabilities go unnoticed or are underutilized due to lack of knowledge about what’s possible. From leveraging Amazon’s A+…
3 Reasons Why Premium Brand and Product Content Is Essential on Amazon
Julian Galindo, Retail Account Manager at Acadia For brands selling on Amazon, there is a huge opportunity to create unique and engaging brand experiences that will help them stand out from the competition. Unfortunately, many of these capabilities go unnoticed or are underutilized due to lack of knowledge about what’s possible. From leveraging Amazon’s A+…
Four Strategies We’re Using To Help Our Clients Win on Amazon Prime Day 2023
Logan Nielsen is a senior retail marketplaces sales development manager at Acadia. Amazon Prime Day 2023 is quickly approaching. Are you ready? The summer retail holiday can offer brands a sales boost at a much-needed time, as well as a wealth of customer intel. But preparation is critical: going into Prime Day is like…
Four Strategies We’re Using To Help Our Clients Win on Amazon Prime Day 2023
Logan Nielsen is a senior retail marketplaces sales development manager at Acadia. Amazon Prime Day 2023 is quickly approaching. Are you ready? The summer retail holiday can offer brands a sales boost at a much-needed time, as well as a wealth of customer intel. But preparation is critical: going into Prime Day is like…
‘Ai Everything’: Google’s Rapid Response to Generative AI Is a Step-Change for Marketers
Tuesday, May 23rd was the 10th Google Marketing Live conference. This year, there was one very clear message that Google wanted you to hear: Google has been planning for years for this exact inflection point in the evolution of AI. Here are a few of our observations from the event. AI Everywhere When it comes…
‘Ai Everything’: Google’s Rapid Response to Generative AI Is a Step-Change for Marketers
Tuesday, May 23rd was the 10th Google Marketing Live conference. This year, there was one very clear message that Google wanted you to hear: Google has been planning for years for this exact inflection point in the evolution of AI. Here are a few of our observations from the event. AI Everywhere When it comes…