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Find our latest insights from industry experts, clients, and the Acadia network.
Why You Should Always Be Testing
Set it and forget it doesn’t work in e-commerce. Brands must always be testing their websites. Why, you might wonder, especially if things are working? If it’s not broken… well, you know. But the reality for e-commerce is that the market is constantly shifting, and if brand sites don’t shift along with it, conversion rates…
Why You Should Always Be Testing
Set it and forget it doesn’t work in e-commerce. Brands must always be testing their websites. Why, you might wonder, especially if things are working? If it’s not broken… well, you know. But the reality for e-commerce is that the market is constantly shifting, and if brand sites don’t shift along with it, conversion rates…
Google Perspectives: Impact on SEO & Social Media
Introduction The digital landscape is in perpetual flux, and Google’s recent announcement of Perspectives at Google I/O only underscores that. Their newest offering, Google Perspectives, is recalibrating the SEO and Social Media Marketing narrative. Margot Dukes Eddy, from her rich tapestry of forging authentic narratives, and me, Scott Walldren, overseeing SEO strategies at Acadia, delve…
Google Perspectives: Impact on SEO & Social Media
Introduction The digital landscape is in perpetual flux, and Google’s recent announcement of Perspectives at Google I/O only underscores that. Their newest offering, Google Perspectives, is recalibrating the SEO and Social Media Marketing narrative. Margot Dukes Eddy, from her rich tapestry of forging authentic narratives, and me, Scott Walldren, overseeing SEO strategies at Acadia, delve…
6 Common Misconceptions About Influencer Marketing
Influencer marketing has become one of the most powerful tools in a marketer’s tool belt, but for many, it’s still misunderstood. Some think that it’s a passing trend that will become oversaturated, while others believe that it’s a free-for-all that doesn’t work well enough for audiences above a certain age or in a non-consumer category….
6 Common Misconceptions About Influencer Marketing
Influencer marketing has become one of the most powerful tools in a marketer’s tool belt, but for many, it’s still misunderstood. Some think that it’s a passing trend that will become oversaturated, while others believe that it’s a free-for-all that doesn’t work well enough for audiences above a certain age or in a non-consumer category….
A Primer on Advertising on the Chewy Retail Media Network
Acadia launched an advertising management capability for the Chewy retail media network in 2023, adding this platform to the roster of retail media networks we now support. (See: Acadia Launches Dedicated CHEWY.com Unit) My name is Damiano Ciarrochi, and I lead retail media network expansion at Acadia. In this post, I’ll recap an interview that we…
A Primer on Advertising on the Chewy Retail Media Network
Acadia launched an advertising management capability for the Chewy retail media network in 2023, adding this platform to the roster of retail media networks we now support. (See: Acadia Launches Dedicated CHEWY.com Unit) My name is Damiano Ciarrochi, and I lead retail media network expansion at Acadia. In this post, I’ll recap an interview that we…
The Rise of AI and Unprecedented impact on Digital Marketing
As I begin to write, I realize the art of writing blog posts is slowly becoming as much of an “archaic art form” as writing in cursive. Even several of the topics below were spurred by insights and ideas generated directly from conversational AI. The age of AI is now, and the speed of its…
The Rise of AI and Unprecedented impact on Digital Marketing
As I begin to write, I realize the art of writing blog posts is slowly becoming as much of an “archaic art form” as writing in cursive. Even several of the topics below were spurred by insights and ideas generated directly from conversational AI. The age of AI is now, and the speed of its…
Behind the Digital Curtain: Acadia’s SEO Journey: Month 1
Most of what you see from Acadia is thought leadership, updates about Acadia’s accomplishments, and celebrations of our client wins – as marketing director, I want to share some behind the scenes looks at what we, as the Acadia marketing team, do to market the agency. Just like our clients come to us to help…
Behind the Digital Curtain: Acadia’s SEO Journey: Month 1
Most of what you see from Acadia is thought leadership, updates about Acadia’s accomplishments, and celebrations of our client wins – as marketing director, I want to share some behind the scenes looks at what we, as the Acadia marketing team, do to market the agency. Just like our clients come to us to help…
How selling on the Walmart Marketplace is different to selling on Amazon
Walmart is becoming an enticing growth opportunity for many brands who sell on Amazon. Walmart has been aggressively growing its marketplace capabilities including advertising improvements, rich product pages, and its own fulfillment program. While Walmart’s online GMV and monthly site visits are lower than Amazon, it is becoming a more attractive destination. Source: Jungle Scout,…
How selling on the Walmart Marketplace is different to selling on Amazon
Walmart is becoming an enticing growth opportunity for many brands who sell on Amazon. Walmart has been aggressively growing its marketplace capabilities including advertising improvements, rich product pages, and its own fulfillment program. While Walmart’s online GMV and monthly site visits are lower than Amazon, it is becoming a more attractive destination. Source: Jungle Scout,…
Amazon Prime Big Deal Days – 2023 Recap
2023 was the 2nd Prime event that Amazon has hosted in the fall, in addition to a summertime Prime Day event – Prime Big Deal Days. This week – like the other ‘tentpole’ sales events throughout the year – is a long one. Late nights, early mornings, and a whole lot of camaraderie among the…
Amazon Prime Big Deal Days – 2023 Recap
2023 was the 2nd Prime event that Amazon has hosted in the fall, in addition to a summertime Prime Day event – Prime Big Deal Days. This week – like the other ‘tentpole’ sales events throughout the year – is a long one. Late nights, early mornings, and a whole lot of camaraderie among the…
Conversion Rate Optimization (CRO): The Ultimate Customer-Centric Strategy!
Unlocking the true potential of customer-centricity begins with a deep dive into Conversion Rate Optimization (CRO). In a digital landscape where user behavior is both the compass and the map, understanding how visitors interact with your website is paramount. Through heatmaps that unveil their clicks, movements, and scrolling patterns, you can pinpoint the hotspots of…
Conversion Rate Optimization (CRO): The Ultimate Customer-Centric Strategy!
Unlocking the true potential of customer-centricity begins with a deep dive into Conversion Rate Optimization (CRO). In a digital landscape where user behavior is both the compass and the map, understanding how visitors interact with your website is paramount. Through heatmaps that unveil their clicks, movements, and scrolling patterns, you can pinpoint the hotspots of…
Google Helpful Content Update: Making Sense of the September 2023 Update
For many digital marketers, the rollercoaster of 2023 is reminiscent of Al Pacino’s iconic line from The Godfather III, “Just when I thought I was out, they pull me back in!” No sooner had we adjusted our sails to accommodate Google’s August 2023 Core Update, the tech giant swiftly introduced the September 2023 Google Helpful…
Google Helpful Content Update: Making Sense of the September 2023 Update
For many digital marketers, the rollercoaster of 2023 is reminiscent of Al Pacino’s iconic line from The Godfather III, “Just when I thought I was out, they pull me back in!” No sooner had we adjusted our sails to accommodate Google’s August 2023 Core Update, the tech giant swiftly introduced the September 2023 Google Helpful…