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Find our latest insights from industry experts, clients, and the Acadia network.

How To Index Your Brand In AI Using Traditional SEO

It’s our view here at Acadia that AI is not just a way to improve productivity for a marketer, it will actually become a marketing channel in and of itself. Let me explain. Many users are now using conversational AI models like chatGPT, Bard, and Bing (which is built on chatGPT) to do research, rather…


How To Index Your Brand In AI Using Traditional SEO

It’s our view here at Acadia that AI is not just a way to improve productivity for a marketer, it will actually become a marketing channel in and of itself. Let me explain. Many users are now using conversational AI models like chatGPT, Bard, and Bing (which is built on chatGPT) to do research, rather…


AI on Amazon: how brands can prepare to index their products in AI chat results

Job postings on Amazon’s website earlier this year show that Amazon has plans to add generative AI to its shopping experience. “We’re working to improve shopping on Amazon using the conversational capabilities of large language models, and are searching for pioneers who are passionate about technology, innovation, and customer experience, and are ready to make…


AI on Amazon: how brands can prepare to index their products in AI chat results

Job postings on Amazon’s website earlier this year show that Amazon has plans to add generative AI to its shopping experience. “We’re working to improve shopping on Amazon using the conversational capabilities of large language models, and are searching for pioneers who are passionate about technology, innovation, and customer experience, and are ready to make…


4 Big Themes From the ANA’s 2023 Digital and Social Media Conference

Chad Crowe is a Partner and Head of Operations at Acadia.  The ANA Digital and Social Media Conference is one of the leading industry events dedicated to emerging themes, challenges, and trends for marketers of large brands.  I was fortunate to speak at the event alongside our client, Scott Hargrove, CMO at California Pizza Kitchen….


4 Big Themes From the ANA’s 2023 Digital and Social Media Conference

Chad Crowe is a Partner and Head of Operations at Acadia.  The ANA Digital and Social Media Conference is one of the leading industry events dedicated to emerging themes, challenges, and trends for marketers of large brands.  I was fortunate to speak at the event alongside our client, Scott Hargrove, CMO at California Pizza Kitchen….


Guide to Google Merchant Center – An SEO Perspective

The role of Google Merchant Center for SEO Operating an online business in today’s digital landscape demands a thorough understanding of the role played by various tools in Search Engine Optimization (SEO). One such critical tool is the Google Merchant Center, which facilitates eCommerce businesses by enhancing product visibility on Google’s vast network. Traditionally leveraged…


Guide to Google Merchant Center – An SEO Perspective

The role of Google Merchant Center for SEO Operating an online business in today’s digital landscape demands a thorough understanding of the role played by various tools in Search Engine Optimization (SEO). One such critical tool is the Google Merchant Center, which facilitates eCommerce businesses by enhancing product visibility on Google’s vast network. Traditionally leveraged…


Unlocking the Power of SEO, Large Language Models (LLMs), and Knowledge Graphs

Scott Walldren is Head of SEO at Acadia As we witness exponential breakthroughs in artificial intelligence (AI), the intricate interplay of Search Engine Optimization (SEO), Large Language Models (LLMs), and Knowledge Graphs is coming to the fore. These concepts are important for marketers to understand, because the influence which content is surfaced to their customers…


Unlocking the Power of SEO, Large Language Models (LLMs), and Knowledge Graphs

Scott Walldren is Head of SEO at Acadia As we witness exponential breakthroughs in artificial intelligence (AI), the intricate interplay of Search Engine Optimization (SEO), Large Language Models (LLMs), and Knowledge Graphs is coming to the fore. These concepts are important for marketers to understand, because the influence which content is surfaced to their customers…


In the Doldrums? How to Push Ahead with Amazon DSP Advertising

Eva Tomic is a Retail Media Manager. Sales slogs can happen to any brand. Even if you’re clocking steady revenue day in and day out on Amazon, it can feel like it’s not enough if your goal is to scale up. Soon, the doldrums settle in and you’ll find yourself looking for answers. How will…


In the Doldrums? How to Push Ahead with Amazon DSP Advertising

Eva Tomic is a Retail Media Manager. Sales slogs can happen to any brand. Even if you’re clocking steady revenue day in and day out on Amazon, it can feel like it’s not enough if your goal is to scale up. Soon, the doldrums settle in and you’ll find yourself looking for answers. How will…


“Shop Your Closet”: The Art of Making Existing Creative Feel New Again

Connor DeBruin, Senior Performance Creative Strategist at Acadia. Content is king, and new creative gets attention that’s easily lost and hard won. But it’s also expensive, time consuming and difficult to do well on a tight budget and short time frame. What can brands do to keep content fresh when the common refrain is that…


“Shop Your Closet”: The Art of Making Existing Creative Feel New Again

Connor DeBruin, Senior Performance Creative Strategist at Acadia. Content is king, and new creative gets attention that’s easily lost and hard won. But it’s also expensive, time consuming and difficult to do well on a tight budget and short time frame. What can brands do to keep content fresh when the common refrain is that…


Which Amazon Vendor Marketing Programs Are Worth It?

Armin Alispahic is a team leader for Acadia’s retail marketplace services. For brands, there’s always a new program that Amazon’s Vendor Managers and Advertising Account Executives want to sell you on. They promise to solve a problem, boost sales or revolutionize your business – but they come at a cost. Some programs may run up…


Which Amazon Vendor Marketing Programs Are Worth It?

Armin Alispahic is a team leader for Acadia’s retail marketplace services. For brands, there’s always a new program that Amazon’s Vendor Managers and Advertising Account Executives want to sell you on. They promise to solve a problem, boost sales or revolutionize your business – but they come at a cost. Some programs may run up…


Beyond Likes: Measuring the Success of Influencer Marketing

Rebecca Yi is the head of influencer marketing at Acadia. Influencers are a powerful partner. They promote products and brands on social media in a way that the brands themselves can’t, and they’ve built the trust of an audience who takes their recommendations seriously. The right influencer testimonial could mean a viral marketing moment. At…


Beyond Likes: Measuring the Success of Influencer Marketing

Rebecca Yi is the head of influencer marketing at Acadia. Influencers are a powerful partner. They promote products and brands on social media in a way that the brands themselves can’t, and they’ve built the trust of an audience who takes their recommendations seriously. The right influencer testimonial could mean a viral marketing moment. At…


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